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SAP install base

SAP Customers List

Companies That Use SAP

SAP is one of the most widely deployed business software platforms in the world, running finance, supply chain, HR and everyday operations at organizations of every size. More than 440,000 companies across 180+ countries use SAP, an estimated 35,000 to 45,000 of them in the United States.

The BizzContacts SAP customers list helps marketers and sales teams reach the decision-makers working in the SAP space at companies that use SAP. Pitch your products and services directly to C-level buyers such as the CIO, CTO and other IT decision-makers. Because every record is verified before it ships, you are not working around data decay, high bounce rates or unclear compliance: EU and UK records are processed under the GDPR Article 6(1)(f) legitimate-interest basis, with CCPA opt-out handling and CAN-SPAM suppression on US sends.

35K+Companies using SAP in USAMarket estimate
440K+SAP companies worldwideSAP disclosed
738K+Global verified SAP contactsBizzContacts
  • Data verified 
  • GDPR & CCPA compliant
4.5/5on G2Based on 2 verified reviews4.5/5on SourceForgeBased on 2 ratings

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01SAP TECHNOLOGYSAP S/4HANASAP ECCSAP AribaSAP Concur02COMPANY ACCOUNTSManufacturing10,000+Retail5,000+Energy2,500+Logistics6,800+03TARGETING FILTERSSAP PRODUCTS/4HANACOUNTRYUnited StatesINDUSTRYManufacturingCOMPANY SIZE10,000+04EXECUTIVESCIOCTOSAP DirectorIT Director05VERIFIED CONTACTBUSINESS EMAILd••••@acme••••.comDIRECT PHONE+1 (313) •••-4821LINKEDINin/••••••06OUTREACHEmail sequenceDirect dialLinkedIn touchABM audience

What a SAP record joins together

Identify the SAP technology, company, executive and contact data that match your target account criteria.

Daniel WhitmoreChief Information Officer · Acme Industrial GroupVerified contact

Company intelligence

Revenue
$2B – $5B
Employees
10,000+
Industry
Manufacturing
Sub-industry
Industrial equipment
Location
Michigan, United States
Website
acmeind••••.com
NAICS
333120
SIC
3531

SAP technology

  • SAP S/4HANA
  • SAP ECC
  • SAP Ariba
  • SAP SuccessFactors
  • SAP Concur
Deployment
On-premise
Signal confirmed
Two independent sources

Executive data

Job title
Chief Information Officer
Department
Information Technology
Seniority
C-level
LinkedIn
in/••••••

Business contact dataVerified

  • Business email
  • Direct phone
  • Mobile number
  • Company LinkedIn

Contact fields are re-checked every 7 days and the SAP product tag every 30.

List of Companies Using SAP

An estimated 35,000 to 45,000 companies use SAP in the United States. Fifteen of the largest publicly documented US SAP users are below, with the SAP products each has disclosed. See the full list of Fortune 500 companies that use SAP.

Publicly documented US companies using SAP, compiled from SAP press releases, customer case studies and SEC filings. These are SAP’s customers, not BizzContacts customers.
CompanyIndustryHeadquartersEmployeesRevenueSAP technology
WalmartRetailBentonville, AR2,100,000~$648BSAP Ariba, Concur
ExxonMobilEnergySpring, TX62,000~$346BSAP ERP
ChevronEnergySan Ramon, CA45,000~$196BSAP ERP, Ariba
Johnson & JohnsonPharmaceuticalsNew Brunswick, NJ131,000+~$85BSAP ERP, Ariba, SuccessFactors
Procter & GambleConsumer GoodsCincinnati, OH108,000~$82BSAP S/4HANA, Ariba
Coca-Cola CompanyBeveragesAtlanta, GA82,000~$46BSAP S/4HANA, Ariba
PepsiCoFood & BeveragePurchase, NY319,000~$91BSAP S/4HANA
Ford Motor CompanyAutomotiveDearborn, MI177,000~$176BSAP ERP, Ariba
General MotorsAutomotiveDetroit, MI163,000~$172BSAP ERP, SuccessFactors
BoeingAerospaceArlington, VA172,000~$77BSAP S/4HANA, Ariba
Lockheed MartinAerospace & DefenseBethesda, MD122,000~$67BSAP ERP
Cisco SystemsTechnologySan Jose, CA84,000~$54BSAP ERP, Ariba, SuccessFactors
Intel CorporationSemiconductorsSanta Clara, CA—~$54BSAP S/4HANA, Ariba
PfizerPharmaceuticalsNew York, NY83,000~$58BSAP S/4HANA, Ariba
3MManufacturingSt. Paul, MN85,000~$33BSAP S/4HANA, Ariba
Fortune 500Top Fortune companies are using SAP in the USARoughly 90% of the Fortune 500 run SAP in some form. Read the researched 50-company breakdown by industry, headquarters, revenue and SAP products used.

Email List of Companies That Use SAP Sample

What a delivered SAP customer dataset looks like. Every column below ships with the file, and each row is one account joined to one named executive.

sap-customers-list.csvVerifiedSAP technologyCRM-ready
Illustrative sample of a delivered SAP customer list. The companies and executives are composites and the email and phone values are masked, so no row here is a real contact record.
CompanyIndustryCountrySAP productEmployeesExecutiveJob titleBusiness emailPhone
Acme Industrial GroupManufacturingUnited StatesSAP S/4HANA10,000+Daniel WhitmoreChief Information Officerd••••@acmeind••••.com+1 (313) •••-4821
Northbay Retail HoldingsRetailUnited StatesSAP ECC5,000+Alicia MendozaERP Directora••••@northbay••••.com+1 (214) •••-7730
Rhinefeld Components AGAutomotive SupplyGermanySAP S/4HANA8,000+Stefan BrauerVP Information Technologys••••@rhinefeld••••.de+49 (89) •••-2260
Coastal Energy PartnersEnergyUnited StatesSAP Ariba2,500+Marcus DelaneyDirector of Procurementm••••@coastal••••.com+1 (713) •••-5194
Halden Foods GroupConsumer GoodsCanadaSAP S/4HANA3,200+Priya RaghavanChief Technology Officerp••••@haldenfood••••.com+1 (416) •••-8802
Vantage Medical SystemsMedical DevicesUnited StatesSAP S/4HANA4,100+Karen OstrowskiVP Enterprise Applicationsk••••@vantagemed••••.com+1 (612) •••-3317
Brightline LogisticsLogisticsNetherlandsSAP S/4HANA6,800+Joris van DijkDirector of IT Operationsj••••@brightline••••.nl+31 (10) •••-6640
Ferro Chemical WorksChemicalsIndiaSAP ECC12,000+Anand KrishnanHead of ERPa••••@ferrochem••••.in+91 (79) •••-1185
Sterling Grid UtilitiesUtilitiesAustraliaSAP S/4HANA5,400+Emma CallaghanChief Information Officere••••@sterlinggrid••••.au+61 (7) •••-9043
Meridian Financial GroupFinancial ServicesCanadaSAP SuccessFactors7,600+Thomas BeaulieuVP HR Technologyt••••@meridianfin••••.ca+1 (613) •••-2276

What’s Included in the SAP Customer List?

Twenty-six fields per record, in four groups. Every field is populated before the file ships; a record missing a required field is replaced rather than delivered blank.

Company9

  • Company name
  • Website
  • Industry
  • Sub-industry
  • Employee size
  • Revenue
  • NAICS code
  • SIC code
  • Company LinkedIn

SAP technology3

  • SAP product
  • Deployment model
  • Surrounding technology stack

Location5

  • Country
  • State / region
  • City
  • Postal code
  • Address

Professional9

  • First name
  • Last name
  • Full name
  • Job title
  • Department
  • Business email
  • Direct phone
  • Mobile number
  • LinkedIn URL

Build the SAP Customer List You Need

Filters combine. Set the SAP product, geography, industry, company size and job titles you sell to, and the brief resolves to a target account list rather than the whole install base.

Targeting

SAP product

  • SAP S/4HANA
  • SAP ECC
  • SAP Ariba

Country

  • United States
  • Canada
  • United Kingdom
  • Germany

Industry

  • Manufacturing
  • Retail
  • Energy
  • Healthcare

Company size

  • 10,000+
  • 1,000+
  • 200–1,000

Job title

  • CIO / CTO / SAP Director
  • IT Director
  • CFO

Target accounts Matching your brief

Company

Acme Industrial Group

SAP technology

SAP S/4HANA

Executive

Daniel Whitmore

Job title

Chief Information Officer

Business email

d••••@acmeind••••.com

Direct phone

+1 (313) •••-4821

Target Companies by SAP Product

Records carry the specific SAP product an account runs, so a campaign aimed at S/4HANA migrations does not go to Business One customers. Products with a dedicated install-base list link through to it.

SAP S/4HANAView list
SAP ECC
SAP HANA
SAP Business OneView list
SAP Business ByDesign
SAP SuccessFactorsView listSAP AribaView listSAP ConcurView list
SAP BTP
SAP Fiori
SAP IBP
RISE with SAP
SAP Sybase ASEView list

All thirteen products are tracked as targeting tags. Five have a dedicated install-base list of their own; the rest are filtered from within the SAP customers list.

Target SAP Customers by Country and Job Title

Companies running SAP in production across 24 markets, and the titles that decide on SAP-adjacent purchases inside them. Both filters combine with the SAP product, industry and company size.

Directional estimate of companies with an identifiable SAP deployment, by country, part 1 of 2. Not an exact count.
CountryCompanies
United States28,140
United Kingdom5,610
Canada3,845
Australia1,505
Germany6,420
India3,910
Netherlands2,240
France4,215
Brazil2,065
Spain3,540
United Arab Emirates1,655
Italy2,180
Directional estimate of companies with an identifiable SAP deployment, by country, part 2 of 2. Not an exact count.
CountryCompanies
Mexico1,560
Singapore940
Switzerland1,585
Belgium1,075
Saudi Arabia615
Japan240
Sweden485
Malaysia435
Poland710
South Africa375
Ireland480
New Zealand145
  • 33,545North America
  • 31,640Europe
  • 11,320Asia
  • 2,915South America
  • 1,650Oceania
  • 830Africa
Directional estimate of companies with an identifiable SAP deployment, by US state, the sixteen densest. Compiled separately from the country figures, so the two sets do not sum together.
US stateCompanies
California7,610
Texas4,560
New York3,690
Florida3,145
Illinois2,880
Pennsylvania2,395
New Jersey2,040
Ohio2,015
Massachusetts1,875
Georgia1,860
Michigan1,720
North Carolina1,545
Washington1,215
Wisconsin1,110
Minnesota1,050
Colorado1,045
All 51 states and DC
Companies with an identifiable SAP deployment, the remaining US states.
District of Columbia985
Connecticut905
Arizona800
Missouri795
Tennessee775
Indiana720
Maryland620
Virginia600
Oregon560
South Carolina520
Utah460
Alabama410
Kansas385
Louisiana370
Kentucky365
Iowa355
Oklahoma335
Nevada320
New Hampshire300
Nebraska275
Arkansas240
Rhode Island215
Delaware185
Idaho175
Maine165
New Mexico160
Alaska145
Mississippi120
Vermont110
Hawaii100
South Dakota90
North Dakota88
West Virginia72
Montana55
Wyoming38
Share of companies in each industry running SAP. An adoption rate, not a count of records held.
IndustrySAP adoption
ManufacturingVery high~75-85%
EnergyVery high~80-90%
Consumer GoodsVery high~80-90%
TelecommunicationsVery high~75-85%
LogisticsVery high~75-85%
UtilitiesVery high~75-85%
TransportationVery high~70-80%
BankingHigh~60-70%
Financial ServicesHigh~60-70%
RetailHigh~55-65%
InsuranceHigh~55-65%
GovernmentModerate-high~50-60%
HealthcareModerate-high~45-55%
TechnologyModerate~40-50%
SoftwareModerate~35-45%
EducationModerate~35-45%

Decision-maker job titles

Decision-maker job titles at companies running SAP, with the department each sits in and the SAP-adjacent decisions it owns.
Job titleDepartmentDecides on
Chief Information Officer (CIO)IT leadershipEnterprise SAP platform, S/4HANA migration strategy, partner selection
Chief Technology Officer (CTO)Technology leadershipSAP BTP, integrations, surrounding technology stack
VP Information TechnologyIT leadershipSAP environment operations, RFPs for SAP-adjacent products
IT DirectorIT operationsSAP-certified tools, infrastructure and managed services
ERP Manager / SAP ManagerSAP centre of excellenceSAP add-ons, accelerators and consulting
Procurement Director / CPOProcurementSAP Ariba, supplier collaboration, procurement transformation
Enterprise ArchitectIT architectureIntegration architecture, cloud strategy, S/4HANA roadmap
Head of Digital TransformationBusiness and ITS/4HANA migrations, RISE with SAP adoption
Operations DirectorOperations and supply chainSAP IBP, EWM, TM and manufacturing modules
Finance Director / CFOFinanceS/4HANA Finance, Group Reporting, SAP Concur

Records are filtered by title and seniority, and most campaigns run two or three of these in parallel rather than one. Per-title volumes are not published because none is measured; tell us the titles you want and the count comes back with the sample.

How SAP Users Email List Data Is Sourced

Nine channels feed the contact record. This is where the executive and their business email come from; how the SAP technology tag itself is established is a separate step, covered below.

Technology Professionals Web Surveys

Self-reported role, employer and technology stack.

Government Records

Public business registries and filing data.

Technology Conferences and Seminars

Attendee and speaker records from industry programmes.

Technology Events

Vendor and user-group event participation.

Tech Magazines

Subscriber and contributor data from trade publications.

Organizational Records

Corporate directories, filings and published org data.

Direct Meetings

Contact details confirmed in person by our own team.

Tech-Based Newsletters

Registered readers of technology mailing lists.

Opt-In Emails

Professionals who submitted their details to be contacted.

Records are acquired through these channels and no others. EU and UK records are processed under the GDPR Article 6(1)(f) legitimate-interest basis, with CCPA opt-out handling for California and CAN-SPAM suppression on US sends.

How We Verify SAP Customer Data

Four gates. A record clears all four before it ships, and the first three run on a cycle rather than once at ingest.

01At ingest

Sourced

A company enters the list only when its SAP use is named in a SAP press release, a customer case study, an SEC filing, ASUG attendee records or a partner-disclosed implementation.

02Every 30 days

Verified

The specific SAP product — S/4HANA, ECC, Ariba, SuccessFactors or Concur — is confirmed against a second independent source before the tag is trusted.

03Every 7 days

Enriched

The named executive, their business email, phone and current employer are re-checked across LinkedIn, the corporate directory, a mailbox handshake and registry data.

04On delivery

Delivered

A record ships only once the technology tag and every contact field have cleared. Anything still unresolved is held back rather than delivered blank.

Built for Teams Selling Into SAP Accounts

The same install-base data supports very different briefs, depending on what you sell around SAP.

SAP implementation

System integrators sourcing new-logo pursuits and expanding existing accounts into adjacent SAP products.

SAP migration

Teams timing outreach to ECC-to-S/4HANA programmes and the ECC support deadline.

SAP alternatives

Oracle, Workday, Microsoft, Infor and NetSuite teams running displacement campaigns.

SAP integrations

Certified ISVs and BTP partners reaching existing SAP customers for extensions and SAP Store listings.

IT services

Infrastructure, hosting and managed-service providers selling into named SAP estates.

Enterprise software

Integration, analytics, observability, security, MDM, automation and HR technology vendors.

Consulting

Digital transformation, post-merger integration and ERP modernisation engagements.

Recruiting and executive search

Sourcing SAP centre-of-excellence leads, ERP directors, Basis leads and module architects.

Why Use BizzContacts for SAP Customer Data?

Four things joined in one record. Separately they are available elsewhere; joined and verified together, they are a target account list.

Technology signals

Every record names the specific SAP product deployed, not a general note that the account is an enterprise.

Company intelligence

Firmographics that let you isolate a narrow slice of the install base rather than mailing all of it.

Executive data

Named decision-makers across IT leadership, the SAP centre of excellence, finance and procurement.

Business contact data

A verified business email tied to a named executive, so the file loads straight into your sequencing tool.

97.4%

Inbox deliverability

Benchmarked on the SAP customers list, bounce rate held under 2.6%.

24–48h

Delivery turnaround

Standard orders ship within 24 to 48 business hours of the brief being locked.

30 days

Verification cycle

The SAP product tag is re-confirmed every 30 days, and contact fields every 7.

CSV · XLSX

Delivery formats

Plus native sync into Salesforce, HubSpot, Marketo and Pardot on enterprise plans.

100%

Bounce replacement

Any record that bounces within 30 days of delivery is replaced one-for-one, free.

Looking for Companies Using SAP?

Tell us the SAP technology, industry, geography, company size and executives you want to reach. We build the list to your targeting brief and send a sample first.

Request SAP customer sampleSee pricing

SAP Customers List FAQs

What is a SAP customers list?
A SAP customers list is a consolidated list of contacts, decision-makers, and companies that use SAP, operating across markets like the USA, UK, Canada, and many other countries. The SAP users list contains details such as company name, business email, phone number, job title, and industry, and it is used to run marketing campaigns that target SAP customers directly.
How many companies are using SAP?
SAP discloses more than 440,000 customers across 180+ countries. In the United States an estimated 35,000 to 45,000 companies run SAP. The country and US state tables on this page break that down market by market, from 28,140 US companies with an identifiable SAP deployment down to 38 in Wyoming.
How many companies use SAP worldwide?
More than 440,000, spread across 180+ countries. By region the largest concentrations are North America and Europe at roughly 33,500 and 31,600 companies with an identifiable SAP deployment, followed by Asia at about 11,300, then South America, Oceania and Africa. Germany is the densest single market outside the United States, which is unsurprising given SAP is headquartered there.
What is the market share of SAP?
SAP holds the number one position in enterprise ERP software, ahead of Oracle, Microsoft Dynamics 365, Workday and Infor, with its strongest concentration in large-enterprise manufacturing and supply chain accounts. SAP and Oracle hold broadly comparable total install bases at roughly 440,000 customers each, but SAP leads specifically in large-enterprise ERP. A single share percentage depends heavily on how the market is defined, so we quote the position rather than a number.
Which big companies are using SAP?
Publicly documented SAP users include Walmart, ExxonMobil, Chevron, Johnson & Johnson, Procter & Gamble, Coca-Cola, PepsiCo, Ford, General Motors, Boeing, Lockheed Martin, Cisco, Intel, Pfizer and 3M. The footprint differs by account: some run full SAP ERP or S/4HANA, while others run SAP Ariba and SAP Concur for procurement and expense only.
Which US companies are using SAP?
An estimated 35,000 to 45,000 companies use SAP in the United States. The table on this page names fifteen that are publicly documented, including Walmart, ExxonMobil, Chevron, Johnson & Johnson, Procter & Gamble, Ford, General Motors, Boeing, Cisco, Intel, Pfizer and 3M. By state, California leads with roughly 7,610 companies, followed by Texas, New York and Florida.
Which Fortune 500 companies are using SAP in the USA?
US Fortune 500 SAP users include Walmart, ExxonMobil, Chevron, Johnson & Johnson, Procter & Gamble, Coca-Cola, PepsiCo, Ford, General Motors, Boeing, Lockheed Martin, Cisco, Intel, Pfizer and 3M, concentrated in manufacturing, energy, consumer goods, aerospace and pharmaceuticals.

See the full list of Fortune 500 companies that use SAP

How many Fortune 500 companies use SAP?
Roughly 90% of the Fortune 500 use SAP in some form. That qualifier matters: the figure counts any documented SAP footprint, so it includes accounts running SAP Ariba for procurement or SAP Concur for travel and expense alongside those running full SAP S/4HANA ERP.

See the full list of Fortune 500 companies that use SAP

Who are SAP's customers?
SAP discloses more than 440,000 customers across 180+ countries. They span every company size, from small businesses on SAP Business One to global enterprises on S/4HANA, and cluster in manufacturing, retail, energy, utilities, consumer goods, banking, logistics and the public sector.
How can I find companies using SAP?
Technology signals are compiled from public technical disclosures, partner and integration directories, job postings and vendor documentation, then confirmed against a second independent source before a company enters the list.
Can I target SAP customers by industry and geography?
Yes. The list segments by SAP product, industry, company size, revenue band, country and US state, and those filters combine so you can isolate exactly the slice of the install base you sell to.
Can I get an email list of SAP customers?
Yes. Every record ships with a verified business email tied to a named executive, so what you receive is a working email list of companies using SAP rather than a directory of company names.
Can I request a custom SAP customer list?
Yes. Tell us the SAP technology, industry, geography, company size and job titles you want, and the list is built to that brief. A free sample goes out first.

Other Technology Install Base Lists

SAP is one of 143 technologies we track. Every list works the same way: the companies running that technology, and the executives behind those accounts.

Browse all technology install bases