SAP install base
SAP is one of the most widely deployed business software platforms in the world, running finance, supply chain, HR and everyday operations at companies of every size. More than 440K+ companies across 180+ countries use SAP.
Source: SAP — Company Information
BizzContacts helps sales and marketing teams find the companies using SAP and reach the professionals inside them. We hold 850K+ SAP contacts globally and 235K+ in the United States, from CIOs and IT directors to ERP and SAP programme managers. Pick your locations, industries, company sizes and job titles, and we build the list around them.
Source: BizzContacts SAP Database. Counts change as records are added and re-checked.
EU and UK records are processed under the GDPR Article 6(1)(f) legitimate-interest basis, with CCPA opt-out handling and CAN-SPAM suppression on US sends.
Free sample
Tell us the SAP products, markets and executives you want to target.
What a SAP record joins together
Identify the SAP technology, company, executive and contact data that match your target account criteria.
Company intelligence
SAP technology
Executive data
Business contact dataVerified
Contact fields are re-checked every 7 days and the SAP product tag every 30.
An estimated 35,000 to 45,000 companies use SAP in the United States. Fifteen of the largest publicly documented US SAP users are below, with the SAP products each has disclosed. See the full list of Fortune 500 companies that use SAP.
| Company | Industry | Headquarters | Employees | Revenue | SAP technology | Source | |
|---|---|---|---|---|---|---|---|
| Walmart | Retail | Bentonville, AR | 2,100,000 | ~$648B | SAP IBP (Walmart de Mexico) | walmart | Innovation Awards 2024 |
| ExxonMobil | Energy | Spring, TX | 62,000 | ~$346B | SAP S/4HANA on RISE, Group Reporting | exxonmobil | Customer story |
| Chevron | Energy | San Ramon, CA | 45,000 | ~$196B | SAP S/4HANA | chevron | SAP News Center |
| Johnson & Johnson | Pharmaceuticals | New Brunswick, NJ | 131,000+ | ~$85B | SAP Business Technology Platform | johnson-&-johnson | Innovation Awards 2026 |
| Procter & Gamble | Consumer Goods | Cincinnati, OH | 108,000 | ~$82B | SAP S/4HANA | procter-and-gamble | Not cited |
| Coca-Cola Company | Beverages | Atlanta, GA | 82,000 | ~$46B | SAP SuccessFactors (Coca-Cola BSNA) | the-coca-cola-company | Customer story |
| PepsiCo | Food & Beverage | Purchase, NY | 319,000 | ~$91B | SAP S/4HANA, Supply Chain Control Tower | pepsico | Customer story |
| Ford Motor Company | Automotive | Dearborn, MI | 177,000 | ~$176B | SAP Business Technology Platform | ford-motor-company | Customer story |
| General Motors | Automotive | Detroit, MI | 163,000 | ~$172B | RISE with SAP | general-motors | Innovation Awards 2025 |
| Boeing | Aerospace | Arlington, VA | 172,000 | ~$77B | SAP S/4HANA | boeing | Not cited |
| Lockheed Martin | Aerospace & Defense | Bethesda, MD | 122,000 | ~$67B | SAP ERP, moving to S/4HANA | lockheed-martin | SAP News Center |
| Cisco Systems | Technology | San Jose, CA | 84,000 | ~$54B | SAP Concur | cisco | Customer story |
| Intel Corporation | Semiconductors | Santa Clara, CA | — | ~$54B | SAP S/4HANA, Ariba | intel-corporation | Not cited |
| Pfizer | Pharmaceuticals | New York, NY | 83,000 | ~$58B | SAP Process Control, Access Control | pfizer | Customer story |
| 3M | Manufacturing | St. Paul, MN | 85,000 | ~$33B | SAP S/4HANA | 3m | Not cited |
| Honeywell | Industrial Conglomerate | Charlotte, NC | 101,000 | ~$37B | SAP Enterprise Support, SAP for Me | honeywell | Customer story |
| McKesson | Healthcare Distribution | Irving, TX | — | ~$359B | SAP solutions | mckesson | Customer story |
What a delivered SAP customer dataset looks like. Every column below ships with the file, and each row is one account joined to one named executive.
| Company | Industry | Country | SAP product | Employees | Executive | Job title | Business email | Phone |
|---|---|---|---|---|---|---|---|---|
| Acme Industrial Group | Manufacturing | United States | SAP S/4HANA | 10,000+ | Daniel Whitmore | Chief Information Officer | d••••@acmeind••••.com | +1 (313) •••-4821 |
| Northbay Retail Holdings | Retail | United States | SAP ECC | 5,000+ | Alicia Mendoza | ERP Director | a••••@northbay••••.com | +1 (214) •••-7730 |
| Rhinefeld Components AG | Automotive Supply | Germany | SAP S/4HANA | 8,000+ | Stefan Brauer | VP Information Technology | s••••@rhinefeld••••.de | +49 (89) •••-2260 |
| Coastal Energy Partners | Energy | United States | SAP Ariba | 2,500+ | Marcus Delaney | Director of Procurement | m••••@coastal••••.com | +1 (713) •••-5194 |
| Halden Foods Group | Consumer Goods | Canada | SAP S/4HANA | 3,200+ | Priya Raghavan | Chief Technology Officer | p••••@haldenfood••••.com | +1 (416) •••-8802 |
| Vantage Medical Systems | Medical Devices | United States | SAP S/4HANA | 4,100+ | Karen Ostrowski | VP Enterprise Applications | k••••@vantagemed••••.com | +1 (612) •••-3317 |
| Brightline Logistics | Logistics | Netherlands | SAP S/4HANA | 6,800+ | Joris van Dijk | Director of IT Operations | j••••@brightline••••.nl | +31 (10) •••-6640 |
| Ferro Chemical Works | Chemicals | India | SAP ECC | 12,000+ | Anand Krishnan | Head of ERP | a••••@ferrochem••••.in | +91 (79) •••-1185 |
| Sterling Grid Utilities | Utilities | Australia | SAP S/4HANA | 5,400+ | Emma Callaghan | Chief Information Officer | e••••@sterlinggrid••••.au | +61 (7) •••-9043 |
| Meridian Financial Group | Financial Services | Canada | SAP SuccessFactors | 7,600+ | Thomas Beaulieu | VP HR Technology | t••••@meridianfin••••.ca | +1 (613) •••-2276 |
Twenty-six fields per record, in four groups. Every field is populated before the file ships; a record missing a required field is replaced rather than delivered blank.
Company9
SAP technology3
Location5
Professional9
Filters combine. Set the SAP product, geography, industry, company size and job titles you sell to, and the brief resolves to a target account list rather than the whole install base.
Targeting
SAP product
Country
Industry
Company size
Job title
Target accounts Matching your brief
Company
Acme Industrial GroupSAP technology
SAP S/4HANAExecutive
Daniel WhitmoreJob title
Chief Information OfficerBusiness email
d••••@acmeind••••.comDirect phone
+1 (313) •••-4821Target companies based on the SAP products they use. Choose the SAP product that best fits your campaign requirements and customize your email list of companies using SAP to reach the right companies and decision-makers.
All thirteen products are tracked as targeting tags. Five have a dedicated install-base list of their own; the rest are filtered from within the SAP customers list.
Companies running SAP in production across 24 markets, and the titles that decide on SAP-adjacent purchases inside them. Both filters combine with the SAP product, industry and company size.
| Country | Companies |
|---|---|
| United States | 28,140 |
| United Kingdom | 5,610 |
| Canada | 3,845 |
| Australia | 1,505 |
| Germany | 6,420 |
| India | 3,910 |
| Netherlands | 2,240 |
| France | 4,215 |
| Brazil | 2,065 |
| Spain | 3,540 |
| United Arab Emirates | 1,655 |
| Italy | 2,180 |
| Country | Companies |
|---|---|
| Mexico | 1,560 |
| Singapore | 940 |
| Switzerland | 1,585 |
| Belgium | 1,075 |
| Saudi Arabia | 615 |
| Japan | 240 |
| Sweden | 485 |
| Malaysia | 435 |
| Poland | 710 |
| South Africa | 375 |
| Ireland | 480 |
| New Zealand | 145 |
| US state | Companies |
|---|---|
| California | 7,610 |
| Texas | 4,560 |
| New York | 3,690 |
| Florida | 3,145 |
| Illinois | 2,880 |
| Pennsylvania | 2,395 |
| New Jersey | 2,040 |
| Ohio | 2,015 |
| Massachusetts | 1,875 |
| Georgia | 1,860 |
| Michigan | 1,720 |
| North Carolina | 1,545 |
| Washington | 1,215 |
| Wisconsin | 1,110 |
| Minnesota | 1,050 |
| Colorado | 1,045 |
| District of Columbia | 985 |
|---|---|
| Connecticut | 905 |
| Arizona | 800 |
| Missouri | 795 |
| Tennessee | 775 |
| Indiana | 720 |
| Maryland | 620 |
| Virginia | 600 |
| Oregon | 560 |
| South Carolina | 520 |
| Utah | 460 |
| Alabama | 410 |
| Kansas | 385 |
| Louisiana | 370 |
| Kentucky | 365 |
| Iowa | 355 |
| Oklahoma | 335 |
| Nevada | 320 |
| New Hampshire | 300 |
| Nebraska | 275 |
| Arkansas | 240 |
| Rhode Island | 215 |
| Delaware | 185 |
| Idaho | 175 |
| Maine | 165 |
| New Mexico | 160 |
| Alaska | 145 |
| Mississippi | 120 |
| Vermont | 110 |
| Hawaii | 100 |
| South Dakota | 90 |
| North Dakota | 88 |
| West Virginia | 72 |
| Montana | 55 |
| Wyoming | 38 |
| Industry | SAP adoption |
|---|---|
| Manufacturing | Very high~75-85% |
| Energy | Very high~80-90% |
| Consumer Goods | Very high~80-90% |
| Telecommunications | Very high~75-85% |
| Logistics | Very high~75-85% |
| Utilities | Very high~75-85% |
| Transportation | Very high~70-80% |
| Banking | High~60-70% |
| Financial Services | High~60-70% |
| Retail | High~55-65% |
| Insurance | High~55-65% |
| Government | Moderate-high~50-60% |
| Healthcare | Moderate-high~45-55% |
| Technology | Moderate~40-50% |
| Software | Moderate~35-45% |
| Education | Moderate~35-45% |
| Job title | Department | Decides on |
|---|---|---|
| Chief Information Officer (CIO) | IT leadership | Enterprise SAP platform, S/4HANA migration strategy, partner selection |
| Chief Technology Officer (CTO) | Technology leadership | SAP BTP, integrations, surrounding technology stack |
| VP Information Technology | IT leadership | SAP environment operations, RFPs for SAP-adjacent products |
| IT Director | IT operations | SAP-certified tools, infrastructure and managed services |
| ERP Manager / SAP Manager | SAP centre of excellence | SAP add-ons, accelerators and consulting |
| Procurement Director / CPO | Procurement | SAP Ariba, supplier collaboration, procurement transformation |
| Enterprise Architect | IT architecture | Integration architecture, cloud strategy, S/4HANA roadmap |
| Head of Digital Transformation | Business and IT | S/4HANA migrations, RISE with SAP adoption |
| Operations Director | Operations and supply chain | SAP IBP, EWM, TM and manufacturing modules |
| Finance Director / CFO | Finance | S/4HANA Finance, Group Reporting, SAP Concur |
Records are filtered by title and seniority, and most campaigns run two or three of these in parallel rather than one. Per-title volumes are not published because none is measured; tell us the titles you want and the count comes back with the sample.
Two different questions, answered separately. Nine channels establish the executive and their business email. Seven more establish that the company actually runs SAP, and the named-company table above links to that evidence company by company.
01 Where the contact record comes from
Self-reported role, employer and the SAP products in use.
Public business registries and filing data.
Attendee and speaker records from SAP and ERP industry programmes.
Participation in ASUG and other SAP user-group programmes.
Subscriber and contributor data from SAP and ERP trade titles.
Corporate directories, filings and published org data.
Contact details confirmed in person by our own team.
Registered readers of SAP and ERP mailing lists.
Professionals who submitted their details to be contacted.
02 How the SAP technology tag is established
Companies SAP names in its own published customer stories, Innovation Awards entries and testimonials. Thirteen rows in the table above link to theirs.
Roles a company posts itself that name the SAP modules it runs, from S/4HANA and BTP through Ariba and SuccessFactors.
SAP certifications, module experience and project history listed publicly by professionals at the company.
Speaker slots, sessions and exhibitor records from SAP Sapphire, ASUG and regional SAP programmes.
Deployments, partnerships and go-lives announced by SAP or by the customer.
Annual reports and disclosures where a company names its ERP platform.
Go-lives disclosed by the SAP partner that delivered them.
Records are acquired through these channels and no others. EU and UK records are processed under the GDPR Article 6(1)(f) legitimate-interest basis, with CCPA opt-out handling for California and CAN-SPAM suppression on US sends.
Four gates. A record clears all four before it ships, and the first three run on a cycle rather than once at ingest.
01At ingest
A company enters the list only once its SAP use is established by one of the seven signals above: a published SAP customer story, a job description naming the modules, employee skills, SAP event records, a press release, an SEC filing or a partner-disclosed go-live.
02Every 30 days
The specific SAP product — S/4HANA, ECC, Ariba, SuccessFactors or Concur — is confirmed against a second independent source before the tag is trusted.
03Every 7 days
The named executive, their business email, phone and current employer are re-checked across LinkedIn, the corporate directory, a mailbox handshake and registry data.
04On delivery
A record ships only once the technology tag and every contact field have cleared. Anything still unresolved is held back rather than delivered blank.
The same install-base data supports very different briefs, depending on what you sell around SAP.
System integrators sourcing new-logo pursuits and expanding existing accounts into adjacent SAP products.
Teams timing outreach to ECC-to-S/4HANA programmes and the ECC support deadline.
Oracle, Workday, Microsoft, Infor and NetSuite teams running displacement campaigns.
Certified ISVs and BTP partners reaching existing SAP customers for extensions and SAP Store listings.
Infrastructure, hosting and managed-service providers selling into named SAP estates.
Integration, analytics, observability, security, MDM, automation and HR technology vendors.
Digital transformation, post-merger integration and ERP modernisation engagements.
Sourcing SAP centre-of-excellence leads, ERP directors, Basis leads and module architects.
Four things joined in one record. Separately they are available elsewhere; joined and verified together, they are a target account list.
Every record names the specific SAP product deployed, not a general note that the account is an enterprise.
Firmographics that let you isolate a narrow slice of the install base rather than mailing all of it.
Named decision-makers across IT leadership, the SAP centre of excellence, finance and procurement.
A verified business email tied to a named executive, so the file loads straight into your sequencing tool.
The published standard the SAP customers list is built to, with bounces replaced free for 30 days.
Standard orders ship within 24 to 48 business hours of the brief being locked.
The SAP product tag is re-confirmed every 30 days, and contact fields every 7.
Plus native sync into Salesforce, HubSpot, Marketo and Pardot on enterprise plans.
Any record that bounces within 30 days of delivery is replaced one-for-one, free.
Tell us the SAP technology, industry, geography, company size and executives you want to reach. We build the list to your targeting brief and send a sample first.
The SAP products with their own customer lists, and the ERP suites SAP accounts are most often evaluated against. Every list works the same way: the companies running that technology, and the executives behind those accounts.
