RealPage Customers List

Reach 8,200+ Verified CFO, VP Operations, VP Revenue Management, Director of Property Management, and VP Marketing Decision-Makers at Multifamily REITs, Multifamily Operators, Commercial Operators, Student Housing, SFR REITs, and Senior Living Running RealPage OneSite, AI Revenue Management, IMS, Buildium, and Propertyware.

Reviewed by BizzContacts EditorialLast reviewed 2026-06-11

RealPage is the largest multifamily-focused real estate technology company, with approximately 22,000+ real estate clients managing 24+ million units across multifamily, commercial, student housing, single-family rental, senior living, military housing, and affordable housing verticals. RealPage was founded in 1998, went public in 2010 (NASDAQ: RP), and was taken private by Thoma Bravo in 2021 for $10.2B in one of the largest real estate technology LBOs ever. RealPage's category position is distinctive: while Yardi dominates multi-vertical asset-intensive real estate ERP, RealPage dominates multifamily-specific operations with the broadest portfolio of multifamily products including the category-leading AI Revenue Management (formerly YieldStar) used by virtually all major US multifamily REITs and operators. The platform spans RealPage OneSite (the flagship multifamily property management ERP across residential, commercial, military, affordable, senior living, and student editions), RealPage Spectra (commercial property management ERP), RealPage IMS Investment Management Services (fund admin and investor reporting, post Investor Management Services acquisition), RealPage AI Revenue Management (formerly YieldStar, the dominant multifamily AI revenue management used at every major multifamily REIT including Equity Residential, AvalonBay, Camden, UDR, Mid-America Apartment, Essex, Greystar segments), RealPage Lease Rent Options (LRO, post the Rainmaker acquisition for advanced multifamily revenue management), RealPage Asset Optimization, RealPage Operational Insights (analytics platform), RealPage Marketing Performance (digital marketing for multifamily), RealPage Lead2Lease (lead-to-lease automation), RealPage ContactCenter (call center for multifamily), RealPage Resident Screening (post the Buildium screening capabilities), RealPage Resident Insurance (post the eRenterPlan acquisition), Buildium (post the 2019 RealPage acquisition of Buildium for $580M, SMB SFR-focused property management), Propertyware (post acquisition, SFR-focused for property management service firms), RealPage Smart Building (smart access and IoT, post the Stratis acquisition), RealPage Facility Management, RealPage Vendor Compliance, RealPage Procurement, and RealPage Active Building (resident portal). The DOJ multifamily antitrust litigation around RealPage AI Revenue Management (filed 2024) creates active legal scrutiny but RealPage AI Revenue Management remains in production at most major US multifamily REITs and operators.

The BizzContacts RealPage customers list captures this multifamily-dominant real estate technology cohort as a separately tagged segment, distinct from Yardi (the enterprise multi-vertical incumbent at https://bizzcontacts.com/installed-base/yardi/), AppFolio (the modern cloud-native multifamily and SMB competitor at https://bizzcontacts.com/installed-base/appfolio/), Entrata (modern multifamily competitor with strong resident-facing UX), MRI Software (commercial-anchored property management competitor), Rent Manager (SMB Cincinnati-based competitor), ResMan (Inhabit IQ-owned mid-market multifamily), Doorloop (modern PropTech SMB), Avail (Realtor.com-owned small landlord), Innago (free small landlord), RentRedi (small landlord), TenantCloud (free SMB), Brookfield Properties Technology, modern multifamily marketing automation (Hyly.AI, Knock CRM, Anyone Home, Conversion Logix targeting RealPage Marketing Performance customers), modern AI leasing (EliseAI, Funnel Leasing AI, LeaseHawk targeting RealPage Lead2Lease customers), modern revenue management challengers (modern multifamily AI revenue management competing with RealPage AI Revenue Management amid DOJ antitrust scrutiny), modern fund admin (Juniper Square, Allvue targeting RealPage IMS customers), modern smart building (Latch, SmartRent, Brivo targeting RealPage Smart Building customers), and modern senior living EAM/ERP (PointClickCare, MatrixCare, Eldermark at clinical layer adjacent to RealPage senior living) audiences. We maintain 8,200+ verified RealPage customer records with company firmographics, tagged RealPage products in production (OneSite Residential/Commercial/Military/Affordable/Senior Living/Student, Spectra, IMS, AI Revenue Management/YieldStar, LRO, Asset Optimization, Operational Insights, Marketing Performance, Lead2Lease, ContactCenter, Resident Screening, Resident Insurance, Buildium, Propertyware, Smart Building, Facility Management, Vendor Compliance, Procurement, Active Building), RealPage tier, real estate vertical sub-segment (multifamily REIT, multifamily operator, commercial REIT, commercial operator, student housing operator, SFR REIT, SFR operator, senior living operator, military housing, affordable housing), portfolio size (multifamily unit count, commercial sq ft, student housing beds, SFR door count, senior living beds), geographic footprint, and named decision-makers on every record (CFO, COO, CEO, VP Operations, SVP Operations, VP Property Management, Director of Property Management, VP Revenue Management, Director of Revenue Management, VP Marketing, Director of Marketing, VP Asset Management, Director of Asset Management, VP Investment Management, Director of Investor Relations, CIO, VP IT, Director of IT, Director of Business Applications, Regional Vice President, Senior Portfolio Manager, Property Manager, Director of Resident Services).

Get a free 50-record RealPage sample

8,200+
Verified RealPage records
22,000+
RealPage real estate clients
24M+
Units managed in RealPage systems
97.4%
Inbox deliverability
Thoma Bravo
Owner since 2021 ($10.2B)
Weekly
Re-verification cycle
8,200+
Verified RealPage records
22,000+
RealPage real estate clients
24M+
Units managed in RealPage systems
97.4%
Inbox deliverability
Thoma Bravo
Owner since 2021 ($10.2B)
Weekly
Re-verification cycle
TL;DR

Key Takeaways

  • RealPage is the largest multifamily-focused real estate technology company with approximately 22,000+ clients managing 24+ million units globally.
  • Privately held by Thoma Bravo since 2021 ($10.2B LBO). Prior public NASDAQ: RP. Founded 1998.
  • BizzContacts maintains 8,200+ verified RealPage records with 99% accuracy and 97.4% inbox deliverability.
  • Multifamily (REITs + private operators) accounts for ~56% of customers, the densest vertical with category-leading AI Revenue Management.
  • RealPage AI Revenue Management (YieldStar) is used at virtually all major US multifamily REITs, subject to DOJ antitrust litigation filed 2024.
  • Mid-market and upper mid-market multifamily operators (5,000-49,999 units) form ~54% of the install base.
  • Student housing via OneSite Student and military housing via OneSite Military are category-leading.
  • United States accounts for ~90% of customers; RealPage is structurally US-first multifamily-focused.
By the numbers

RealPage Install Base by the Numbers

Quotable statistics on the RealPage install base, sourced from RealPage disclosures, RealWorld conference materials, and BizzContacts proprietary verification.

22,000+
RealPage real estate clients globally
Source: RealPage disclosure
24M+
Units managed in RealPage systems
Source: RealPage disclosure
$10.2B
Thoma Bravo LBO (2021)
Source: Thoma Bravo acquisition announcement
1998
RealPage founded
Source: RealPage company history
8,200+
Verified BizzContacts RealPage records
Source: BizzContacts Q1 2026 audit
~90%
Share of RealPage customers in the United States
Source: BizzContacts geographic analysis
97.4%
Inbox deliverability on BizzContacts RealPage list
Source: Third-party audit, Q1 2026
5.6x
Reply rate vs generic multifamily decision-maker list
Source: BizzContacts customer benchmark, 2026
What is it

What Is the RealPage Customers List?

The RealPage customers list is a verified, regularly refreshed database of multifamily REITs, multifamily operators, commercial REITs and operators, student housing operators, single-family rental REITs and operators, senior living operators, military housing operators, and affordable housing operators (typically managing 1,000-300,000+ units or 100K-100M+ sq ft) running RealPage in production, with named CFO, COO, VP Operations, VP Revenue Management, VP Property Management, Director of IT, and real estate operations leadership at each account. Every record on the BizzContacts RealPage list is tagged with the specific RealPage products in production (OneSite Residential/Commercial/Military/Affordable/Senior Living/Student, Spectra, IMS, AI Revenue Management/YieldStar, LRO, Asset Optimization, Operational Insights, Marketing Performance, Lead2Lease, ContactCenter, Resident Screening, Resident Insurance, Buildium for SMB SFR, Propertyware for SFR PM service firms, Smart Building, Facility Management, Vendor Compliance, Procurement, Active Building resident portal), RealPage tier, real estate vertical (multifamily REIT, multifamily private operator, commercial REIT, commercial operator, student housing operator, SFR REIT, SFR operator, senior living operator, military housing operator, affordable housing operator), portfolio profile (multifamily unit count, commercial sq ft, student housing beds, SFR door count, senior living beds, affordable LIHTC units), geographic footprint, and named decision-makers on every record.

The list feeds outbound prospecting for competing modern PropTech alternatives (Yardi Voyager and Breeze Premier targeting RealPage OneSite customers, AppFolio Property Manager Plus and Max for growing operators, Entrata for multifamily-modern UX challengers, MRI Software for commercial), modern multifamily marketing automation (Hyly.AI for AI marketing, Knock CRM for lead-to-lease, Anyone Home, Conversion Logix targeting RealPage Marketing Performance and Lead2Lease customers), modern AI leasing chatbots (EliseAI dominant in multifamily AI leasing, Funnel Leasing AI, LeaseHawk Voice AI targeting RealPage Lead2Lease customers for deeper conversational AI), modern resident screening and fraud detection (Snappt for income/employment document fraud detection beyond RealPage Resident Screening, Findigs, TransUnion SmartMove targeting RealPage screening customers), modern smart building IoT and access control (Latch dominant in smart access for new construction, SmartRent for retrofits, Brivo for commercial access, Stratis IoT post-RealPage acquisition Stratis brand evolution targeting RealPage Smart Building customers), modern resident communications and concierge (Doorstead for resident services, RentLab, modern resident SMS and chatbot beyond RealPage ContactCenter), modern multifamily revenue management challenging RealPage AI Revenue Management amid the DOJ antitrust litigation (modern multifamily AI revenue management with independent algorithms, modern owner-of-record-only revenue management), modern fund admin alternatives (Juniper Square dominant in institutional multifamily fund admin, Allvue, AppFolio Investment Manager, Yardi Investment Manager targeting RealPage IMS customers), modern asset management and BI (modern multifamily BI platforms, modern asset management for institutional multifamily), modern resident insurance (modern resident insurance and renters insurance competing with eRenterPlan), modern student housing-specific PMS (modern student housing platforms challenging OneSite Student), modern senior living clinical adjacent to senior living operations (PointClickCare for clinical at senior living operations on RealPage OneSite Senior Living), modern affordable housing platforms (modern LIHTC compliance), and modern construction PM for owner-built multifamily transitioning to operations. Records ship with company firmographics, named decision-makers, and audit-trail metadata.

RPGCameron HolbrookVP Revenue Management and Asset OperationsSierra Vista Residential Holdings LLC · Scottsdale, AZFNFULL NAMECameron HolbrookTTITLEVP Revenue Management and Asset OperationsCCOMPANYSierra Vista Residential Holdings LLCIINDUSTRYMultifamily Operator (Southwest Sun Belt...RPREALPAGE PRODUCTS LIVERealPage OneSite Residential, AI Revenue...PPORTFOLIO24,800 multifamily units across 86 prope...EEMPLOYEES860 across regional operations and prope...BEBUSINESS EMAILc*m*r*n.h*l*r*o*@s*e*r*v*s*a*e*.c*m
02Definition

Why a RealPage Customer List Matters in 2026

RealPage is the largest multifamily-focused real estate technology company with the broadest multifamily product portfolio and the dominant AI Revenue Management (formerly YieldStar) used at virtually all major US multifamily REITs and operators. The Thoma Bravo LBO (2021, $10.2B) cemented RealPage as the dominant multifamily technology private equity-backed consolidator. The Buildium acquisition (2019, $580M) gave RealPage the dominant SMB SFR property management. The Propertyware, Stratis, eRenterPlan, IMS, Lease Rent Options/Rainmaker, and many other acquisitions consolidated multifamily technology under one platform. RealPage RealWorld is the dominant multifamily technology conference with thousands of attendees from major US multifamily REITs. The DOJ multifamily antitrust litigation (filed 2024) around RealPage AI Revenue Management creates active legal scrutiny but RealPage AI Revenue Management remains in production at most major US multifamily REITs and operators. Modern multifamily competitive landscape continues to evolve with Yardi Voyager and AppFolio targeting growing operators, Entrata winning multifamily UX-focused customers, and modern AI-native PropTech challenging RealPage at the marketing automation, AI leasing, and revenue management layers.

RealPage's multifamily-specific depth is exceptional but creates depth gaps where specialist vendors regularly win: modern multifamily marketing automation (Hyly.AI for AI marketing automation with deeper attribution than RealPage Marketing Performance, Knock CRM for modern lead-to-lease challenging Lead2Lease), modern AI leasing chatbots and virtual leasing agents (EliseAI dominant in multifamily AI leasing with deeper conversational AI than RealPage Lead2Lease, Funnel Leasing AI, LeaseHawk Voice AI), modern resident screening and fraud detection (Snappt dominant in income/employment document fraud detection beyond RealPage Resident Screening, Findigs), modern smart building IoT (Latch dominant in smart access for new multifamily construction, SmartRent for retrofits beyond RealPage Smart Building), modern fund admin (Juniper Square dominant in institutional multifamily fund admin with modern investor portal beyond RealPage IMS), modern senior living clinical (PointClickCare dominant in senior living clinical adjacent to RealPage senior living operations), modern multifamily revenue management challenging RealPage AI Revenue Management (modern owner-of-record-only revenue management with independent algorithms amid DOJ antitrust scrutiny), and modern student housing-specific PMS.

BizzContacts isolates the RealPage install base as a separately filterable cohort so vendors can run focused outbound into CFOs, COOs, VPs Operations, VPs Revenue Management, VPs Property Management, and Directors of IT across the entire RealPage customer base.

03Adoption

Real Estate Operators Running RealPage

RealPage concentrates in multifamily REITs and operators (the densest single vertical for RealPage, ranging from regional multifamily operators with 5K-50K units to national multifamily REITs with 100K+ units, with category-leading concentration via AI Revenue Management at virtually all major US multifamily REITs including Equity Residential, AvalonBay Communities, Camden Property Trust, UDR Inc., Mid-America Apartment Communities, Essex Property Trust, Independence Realty Trust, NexPoint Residential, Aimco, and many others, plus major multifamily operators including Greystar Real Estate Partners segments, Cortland Partners, Bell Partners, Lincoln Property, RangeWater Real Estate, and many regional and national multifamily operators), commercial REITs and operators (office, retail, industrial, mixed-use commercial on RealPage Spectra), student housing operators (the dominant student housing PMS via OneSite Student at major student housing REITs including American Campus Communities pre-Blackstone acquisition, Campus Advantage, Asset Living Student Housing, plus universities operating their own student housing on RealPage), single-family rental REITs and operators (the dominant SFR PMS via Buildium and Propertyware at growing SFR REITs and operators, plus SFR aggregators), senior living operators (RealPage OneSite Senior Living for independent living, assisted living, memory care, skilled nursing), military housing operators (the dominant privatised military housing PMS via OneSite Military at major privatised military housing operators), affordable housing operators (LIHTC, HUD compliance on OneSite Affordable at major affordable housing operators), mixed-use developers, manufactured housing communities, and other real estate operators.

Customer skew is concentrated in mid-market and mid-market enterprise sizes with strong presence at large enterprise multifamily REITs. Approximately 12% are growing SMB and mid-market multifamily operators (under 5,000 units, mostly on Buildium SMB or RealPage OneSite basic tier), 26% are mid-market multifamily operators (5,000-19,999 units, full RealPage OneSite + AI Revenue Management + Marketing Performance), 28% are upper mid-market and large multifamily REITs and operators (20,000-99,999 units, full RealPage platform + Asset Optimization + IMS + Smart Building), 22% are upper enterprise multifamily REITs (100,000-299,999 units, strategic RealPage platform), and 12% are mega-enterprise multifamily REITs (300,000+ units, multi-instance RealPage at largest multifamily REITs and operators). BizzContacts focuses on mid-market and large enterprise multifamily REITs and operators where outbound vendor pitches have commercial value.

04Top customers

Sample Real Estate Operators Running RealPage

A representative sample of named RealPage customers across multifamily REITs and operators, commercial, student housing, and SFR, drawn from public RealPage customer references and RealWorld conference materials.

CompanyIndustryHeadquartersEmployee RangeRevenue Range
Equity ResidentialMultifamily REITChicago, IL, USA3,000$2.9B
AvalonBay CommunitiesMultifamily REITArlington, VA, USA3,000$2.9B
Camden Property TrustMultifamily REITHouston, TX, USA1,700$1.5B
UDR Inc.Multifamily REITHighlands Ranch, CO, USA1,500$1.6B
Mid-America Apartment CommunitiesMultifamily REIT (Sun Belt)Germantown, TN, USA2,500$2.2B
Essex Property TrustMultifamily REIT (West Coast)San Mateo, CA, USA1,800$1.7B
Independence Realty Trust (IRT)Multifamily REIT (Sun Belt)Philadelphia, PA, USA640$650M
Greystar Real Estate Partners (segments)Multifamily Operator and DeveloperCharleston, SC, USA29,000$2.9B
Cortland PartnersMultifamily OperatorAtlanta, GA, USA2,800$420M est
Bell PartnersMultifamily OperatorGreensboro, NC, USA1,800$280M est
Lincoln Property CompanyMultifamily + CommercialDallas, TX, USA11,000$2.4B est
American Campus Communities (pre-Blackstone)Student Housing REITAustin, TX, USA4,200$1.1B
Campus AdvantageStudent Housing OperatorAustin, TX, USA1,800$220M est
Asset Living (student housing segments)Multifamily + Student Housing OperatorHouston, TX, USA8,400$640M est
RangeWater Real EstateMultifamily Operator (Sun Belt)Atlanta, GA, USA2,400$340M est
Pinnacle Property Management ServicesMultifamily OperatorDallas, TX, USA2,200$320M est
Drucker and Falk (segments)Multifamily Operator (Southeast)Newport News, VA, USA1,400$220M est
FirstService Residential (Buildium segments)Community Association + MultifamilyDania Beach, FL, USA19,000$2.2B
Aimco (Apartment Investment and Management)Multifamily REITDenver, CO, USA800$220M
Sierra Vista Residential HoldingsMultifamily Operator (Southwest)Scottsdale, AZ, USA860$160M est

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05Adoption

RealPage Adoption by Real Estate Sub-Vertical

RealPage concentrates across real estate operator sub-verticals with category leadership in multifamily AI revenue management, student housing, and SFR SMB.

IndustryEstimated Adoption LevelCommon Use Cases
Multifamily Residential REITsVery high (dominant vertical)RealPage OneSite + AI Revenue Management + Marketing Performance for multifamily REITs
Multifamily Residential Operators (private)Very highFull RealPage platform for private multifamily operators
Student Housing REITs and OperatorsVery high (dominant)OneSite Student for student housing
Single-Family Rental (SFR) REITsVery high (Buildium)Buildium and Propertyware for SFR
SFR Operators and AggregatorsVery highBuildium and Propertyware for SFR PM service firms
Commercial Office REITsHigh (Spectra)RealPage Spectra for commercial office
Commercial Retail REITsHigh (Spectra)Spectra for commercial retail
Commercial Industrial REITsHigh (Spectra)Spectra for commercial industrial
Senior Living OperatorsHigh (OneSite Senior Living)OneSite Senior Living for senior living operations
Military Housing OperatorsVery high (dominant)OneSite Military for privatised military housing
Affordable Housing (LIHTC, HUD)Very high (OneSite Affordable)OneSite Affordable for LIHTC compliance
Mixed-Use Development OperationsHighRealPage for mixed-use operations
Manufactured Housing CommunitiesMedium-highRealPage for manufactured housing
Community Association (HOA segments via Buildium)HighBuildium for HOA management
Real Estate Investment FundsVery high (IMS)RealPage IMS for fund admin and investor reporting

Multifamily residential (REITs + private operators) accounts for approximately 56% of RealPage customer count, the densest vertical concentration with category-leading AI Revenue Management at virtually all major US multifamily REITs.

Student housing accounts for approximately 12% of RealPage customer count via OneSite Student, the dominant student housing PMS.

Single-family rental via Buildium and Propertyware accounts for approximately 14% of RealPage customer count.

Military housing via OneSite Military is exceptionally strong with category leadership at major privatised military housing operators.

Affordable housing via OneSite Affordable provides deep LIHTC and HUD compliance functionality.

06Geo coverage

RealPage Adoption by Country

RealPage is concentrated in the United States with limited international presence reflecting its US multifamily-first product strategy.

CountryMarket PresenceCommon Industries
United StatesVery high (7,400+ deployments)All multifamily and adjacent real estate verticals
CanadaMedium (380+ deployments)Multifamily, commercial
United KingdomLow (80+ deployments)Build-to-rent multifamily
Other countriesMinimalVarious

The United States accounts for approximately 90% of RealPage customer count, reflecting RealPage's near-exclusively US multifamily product strategy.

Canada accounts for approximately 5% with growing presence in multifamily and commercial.

International (UK, other) accounts for approximately 5% with selective build-to-rent multifamily presence.

RealPage is structurally US-first reflecting its origins as the dominant US multifamily PMS.

07US footprint

RealPage Customers by US State

RealPage US deployments span all 50 states with concentration in Sun Belt multifamily growth markets.

StateAdoption TrendKey Industries
TexasCamden Property Houston + Lincoln Property Dallas + Pinnacle Dallas + Asset Living Houston + American Campus Austin + Sun Belt multifamily growthMultifamily REIT/operator dominant
FloridaMultifamily Sun Belt growth + FirstService Dania Beach + student housing + retiree multifamilyMultifamily, student housing
GeorgiaCortland Atlanta + RangeWater Atlanta + multifamily Sun Belt + student housingMultifamily operator
North CarolinaBell Partners Greensboro + multifamily Sun Belt growth + student housing + university marketsMultifamily, student housing
TennesseeMid-America Apartment Germantown + Sun Belt multifamily + Nashville growth + student housingMultifamily REIT
CaliforniaEssex Property San Mateo (West Coast multifamily REIT) + multifamily statewide + student housingMultifamily REIT West Coast
IllinoisEquity Residential Chicago (multifamily REIT) + Chicago multifamilyMultifamily REIT
VirginiaAvalonBay Arlington (multifamily REIT) + Drucker and Falk Newport News + multifamilyMultifamily REIT
ColoradoUDR Highlands Ranch (multifamily REIT) + Aimco Denver + Denver multifamily growthMultifamily REIT
ArizonaSierra Vista Scottsdale + Sun Belt multifamily + retiree multifamily + Phoenix growthMultifamily Sun Belt
PennsylvaniaIndependence Realty Trust Philadelphia + multifamily + student housing + university marketsMultifamily REIT, student housing
South CarolinaGreystar Charleston multifamily HQ + Sun Belt multifamily growthMultifamily operator HQ
NevadaSun Belt multifamily growth + Las Vegas multifamily + SFR REITMultifamily, SFR
WashingtonMultifamily + tech-adjacent multifamily + Seattle and Bellevue growthMultifamily
MarylandMultifamily + DC-area multifamily + student housing + military housingMultifamily, military
OhioMultifamily + student housing + Columbus and Cleveland multifamilyMultifamily, student
MichiganMultifamily + student housing + Detroit and Ann Arbor multifamilyMultifamily, student
New YorkMultifamily + commercial + NYC multifamily + outer borough growthMultifamily, commercial
MassachusettsMultifamily + Boston multifamily + student housing + university marketsMultifamily, student
IndianaMultifamily + student housing + Indianapolis multifamily + university marketsMultifamily, student

Texas concentration is exceptional driven by major Texas-headquartered multifamily REITs (Camden Property Houston), multifamily operators (Lincoln Property Dallas, Pinnacle Dallas, Asset Living Houston, RangeWater partners), and the largest student housing REITs (American Campus Communities Austin pre-Blackstone) plus Sun Belt multifamily growth.

Atlanta Georgia hosts Cortland Partners and RangeWater Real Estate, two major multifamily operators on RealPage.

Scottsdale Arizona hosts Sierra Vista Residential Holdings, a flagship Southwest Sun Belt multifamily operator on full RealPage platform.

Highlands Ranch Colorado hosts UDR Inc. and Denver hosts Aimco, both multifamily REITs on RealPage AI Revenue Management.

08Segmentation

RealPage Customer Size Distribution (focused on Mid-Market and Large Multifamily where outbound matters)

RealPage spans growing SMB through mega-enterprise multifamily REITs. BizzContacts focuses on Mid-Market multifamily operators (5,000-19,999 units) and Large multifamily REITs/operators (20,000-99,999 units) where outbound vendor pitches have commercial value.

Company SizeTypical Adoption Level
Growing SMB and mid-market multifamily (under 5,000 units)10%, Buildium SMB or OneSite basic
Mid-market multifamily (5,000-19,999 units)28%, OneSite + AI Revenue Management
Upper mid-market multifamily (20,000-49,999 units)26%, full RealPage platform
Large multifamily REITs/operators (50,000-99,999 units)22%, strategic RealPage
Upper enterprise multifamily REITs (100,000-299,999 units)10%, multi-region strategic
Mega-enterprise multifamily REITs (300,000+ units)4%, multi-instance RealPage

Mid-market and upper mid-market multifamily operators (5,000-49,999 units) are the densest RealPage OneSite + AI Revenue Management cohort (~54%) and the highest-velocity outbound segment. Large multifamily REITs and operators (50,000-99,999 units) and upper enterprise multifamily REITs (100,000-299,999 units) represent strategic high-ARR RealPage deployments at Equity Residential, AvalonBay, Camden, UDR, Mid-America Apartment, Essex, Independence Realty Trust, Aimco, and major multifamily operators including Greystar segments, Cortland, Bell Partners, Lincoln Property, RangeWater.

09Buyer titles

Decision-Makers at RealPage Customer Accounts

RealPage buying decisions cluster around finance leadership, operations and revenue management leadership, property management leadership, and IT.

Job TitleDepartmentBuying Influence
Chief Financial Officer (CFO)Finance ExecutiveExecutive owner of RealPage platform strategy at multifamily REITs and operators
Chief Operating Officer (COO)Operations ExecutiveExecutive owner of RealPage operational workflows
VP Operations / SVP OperationsOperations LeadershipSenior owner of RealPage OneSite at mid-market and large multifamily operators
VP Revenue ManagementRevenue Management ExecutiveSenior owner of RealPage AI Revenue Management (YieldStar) at multifamily REITs
Director of Revenue ManagementRevenue ManagementDay-to-day owner of AI Revenue Management
VP Property ManagementProperty Management LeadershipSenior owner of RealPage for property operations
Director of Property ManagementProperty ManagementDay-to-day owner of RealPage OneSite and Active Building
VP Marketing (Multifamily)Marketing ExecutiveOwner of RealPage Marketing Performance and Lead2Lease
Director of Marketing (Multifamily)MarketingDay-to-day owner of Marketing Performance and Lead2Lease
VP Asset Management / Director of Asset ManagementAsset ManagementOwner of RealPage Asset Optimization and Operational Insights
VP Investment ManagementInvestment ManagementOwner of RealPage IMS for fund admin and investor reporting
Director of Investor RelationsIROwner of investor reporting on IMS
Regional Vice President (Multifamily)Regional OperationsRegional owner of RealPage across multiple properties
Director of IT / VP ITIT LeadershipOwner of RealPage platform infrastructure
Chief Information Officer (CIO)IT ExecutiveExecutive owner at strategic large enterprise RealPage accounts

The VP Revenue Management and Director of Revenue Management are uniquely RealPage AI Revenue Management (YieldStar)-aware, particularly important amid DOJ antitrust scrutiny. CFO for IMS and strategic platform pitches. COO and VP Operations for OneSite platform pitches. VP Marketing for Marketing Performance and Lead2Lease pitches. Director of Property Management for day-to-day pitches. Regional Vice President for regional and multi-property pitches.

Reach these RealPage decision-makers this week.

Verified RealPage customer contacts with named CIO, ERP Manager, CFO, and procurement titles. 97.4% inbox deliverability.

10Tech stack

Technology Ecosystem Around RealPage Customers

RealPage customers run a predictable adjacent stack of PropTech, marketing automation, AI leasing, smart building IoT, fund admin, and resident-facing tools.

TechnologyCategoryIntegration Purpose
Yardi (multi-vertical PMS competitor)Enterprise multi-vertical competitorYardi targets RealPage OneSite customers
AppFolio (modern cloud-native multifamily)Modern multifamily competitorAppFolio targets RealPage mid-market for cloud-native migration
Entrata (modern multifamily competitor)Modern multifamily competitorEntrata for multifamily UX challengers
MRI Software (commercial competitor)Commercial competitorMRI for commercial property management
Hyly.AI, Knock CRM, Anyone Home, Conversion LogixMultifamily marketingMultifamily marketing automation competing with RealPage Marketing Performance
EliseAI, Funnel Leasing AI, LeaseHawk Voice AIAI leasingMultifamily AI leasing chatbots competing with Lead2Lease
Latch, SmartRent, Brivo, Stratis IoTSmart building IoTSmart access and building IoT competing with RealPage Smart Building
Snappt (fraud detection)Fraud detectionIncome/employment fraud detection for resident screening
TransUnion SmartMove, Findigs (screening)Resident screeningModern resident screening alternatives to RealPage Resident Screening
Juniper Square, Allvue, AppFolio Investment Manager, Yardi Investment ManagerFund adminModern fund admin competing with RealPage IMS
Salesforce (CRM)CRMSalesforce as adjacent CRM at multifamily
DocuSign (e-signature)E-signatureDocuSign for lease signing integrated with RealPage
PointClickCare, MatrixCare, EldermarkSenior living clinicalSenior living clinical adjacent to OneSite Senior Living
Doorstead, RentLab (resident services)Resident servicesModern resident communications and concierge
Procore (construction PM)Construction PMProcore for new multifamily construction at construction-to-operations transitions
Compared

RealPage vs Yardi vs AppFolio vs Entrata vs MRI Software

RealPage and the four largest competing property management platforms compared by buyer focus and BizzContacts coverage.

PlatformGlobal Install BaseStrongest IndustriesLargest GeoBizzContacts Coverage
RealPage22,000+ clients; 24M+ unitsMultifamily REITs and operators (dominant), student housing (dominant), SFR (dominant Buildium), military (dominant), commercial Spectra, senior living, affordableGlobal; USA 90%8,200+ records
Yardi28,000+ clients; 18M+ unitsAll real estate verticals; senior living/affordable dominantGlobal; USA 79%9,400+ records via Yardi install base
AppFolio20,000+ customers; 8M+ unitsMultifamily SMB/growing, SFR, HOA, small commercialUSA 94%7,200+ records via AppFolio install base
Entrata~6 million units (multifamily concentration)Multifamily, student housingUSA dominantCoverage via Entrata install base
MRI Software~9,000 clients globallyCommercial (office/retail/industrial), multifamily, affordableGlobal, USA dominantCoverage via MRI install base

RealPage wins on multifamily AI Revenue Management category leadership, student housing dominance, and SFR dominance via Buildium. Yardi wins on multi-vertical breadth, senior living, and affordable housing. AppFolio wins on modern cloud-native and SMB to growing mid-market. Entrata wins on multifamily resident UX. MRI wins on commercial-specific depth.

11Benefits

Why Outbound Teams Use the RealPage Customers List

Sell into VPs Revenue Management at multifamily REITs

Reach the actual decision-makers at RealPage AI Revenue Management (YieldStar) accounts.

Pitch modern PropTech alternatives

Yardi, AppFolio, Entrata, MRI target RealPage OneSite customers for displacement.

Position modern multifamily marketing automation

Hyly.AI, Knock CRM, Anyone Home, Conversion Logix target RealPage Marketing Performance and Lead2Lease customers.

Run modern AI leasing campaigns

EliseAI, Funnel Leasing AI, LeaseHawk Voice AI target RealPage Lead2Lease customers.

Pitch modern fund admin alternatives

Juniper Square, Allvue, AppFolio Investment Manager, Yardi Investment Manager target RealPage IMS customers.

Event marketing for RealPage RealWorld

Drive event engagement around RealPage's annual customer conference.

Who buys this list

Which Businesses Can Use the RealPage Customers List

RealPage sits at the centre of multifamily-focused real estate technology across multifamily REITs and operators, commercial, student housing, SFR, senior living, military, and affordable housing. The buyers below are the most common purchasers of the BizzContacts RealPage customers list.

01

Competing modern PropTech alternatives

Yardi Voyager and Breeze Premier, AppFolio Property Manager Plus and Max, Entrata, MRI Software target RealPage OneSite customers for displacement.

Use case: Modern PropTech displacement, cloud-native UX, multi-vertical depth migration.

02

Modern multifamily revenue management alternatives

Modern multifamily AI revenue management with independent algorithms targets RealPage AI Revenue Management (YieldStar) customers amid DOJ antitrust scrutiny.

Use case: Modern AI revenue management with independent algorithms, owner-of-record-only revenue management, antitrust-compliant revenue management.

03

Modern multifamily marketing automation

Hyly.AI for AI marketing automation, Knock CRM for lead-to-lease, Anyone Home, Conversion Logix target RealPage Marketing Performance and Lead2Lease customers.

Use case: Multifamily lead-to-lease automation, modern attribution, ILS integration.

04

Modern AI leasing chatbots

EliseAI dominant in multifamily AI leasing, Funnel Leasing AI, LeaseHawk Voice AI target RealPage Lead2Lease customers for deeper conversational AI.

Use case: AI virtual leasing agents, after-hours leasing automation, voice AI tour scheduling.

05

Modern resident screening and fraud detection

Snappt dominant in income/employment document fraud detection, Findigs, TransUnion SmartMove target RealPage Resident Screening customers.

Use case: Modern resident screening, document fraud detection, faster screening workflows.

06

Modern smart building IoT and access control

Latch dominant in smart access for new multifamily construction, SmartRent for retrofits, Brivo for commercial access target RealPage Smart Building customers.

Use case: Smart building IoT, access control, package management, smart amenity reservation.

07

Modern fund admin alternatives

Juniper Square dominant in institutional multifamily fund admin, Allvue, AppFolio Investment Manager, Yardi Investment Manager target RealPage IMS customers.

Use case: Modern fund administration with institutional investor portal, capital call automation.

08

Modern senior living clinical

PointClickCare dominant in senior living clinical, MatrixCare, Eldermark target RealPage OneSite Senior Living customers for clinical and point-of-care integration.

Use case: Senior living clinical documentation, medication management, point-of-care, EHR integration.

If your product or service touches modern PropTech, modern multifamily revenue management (amid DOJ antitrust scrutiny), modern multifamily marketing automation, modern AI leasing, modern resident screening, modern smart building IoT, modern fund admin, or modern senior living clinical at a RealPage-running organisation, the BizzContacts RealPage list is the most direct path to qualified CFO, COO, VP Operations, VP Revenue Management, VP Property Management decision-makers.

12Buyer use cases

Why Businesses Purchase the RealPage Email List

Multifamily operations title precision

CFO, COO, VP Operations, VP Revenue Management, VP Property Management at RealPage-running multifamily operators.

RealPage product filtering

Filter by OneSite Residential / Commercial / Military / Affordable / Senior Living / Student vs Spectra vs IMS vs AI Revenue Management YieldStar vs LRO vs Asset Optimization vs Operational Insights vs Marketing Performance vs Lead2Lease vs ContactCenter vs Resident Screening vs Resident Insurance vs Buildium vs Propertyware vs Smart Building.

Real estate vertical filtering

Filter by multifamily REIT vs private multifamily operator vs commercial REIT vs student housing operator vs SFR REIT vs senior living operator vs military housing vs affordable housing.

Portfolio size filtering

Filter by 5,000-19,999 mid-market vs 20,000-49,999 upper mid-market vs 50,000-99,999 large vs 100,000-299,999 upper enterprise vs 300,000+ mega-enterprise units.

AI Revenue Management adoption filtering

Critical filter for RealPage AI Revenue Management (YieldStar) customers amid DOJ antitrust scrutiny.

Higher reply rates than generic multifamily lists

BizzContacts RealPage records benchmark at 5.6x the reply rate of generic multifamily decision-maker lists.

13Data dictionary

What Every RealPage Record Includes

Every record on the BizzContacts RealPage customers list ships with the following fields.

Data FieldDescription
Company nameCanonical company name
TypeMultifamily REIT, multifamily private operator, commercial REIT, commercial operator, student housing REIT/operator, SFR REIT/operator, senior living operator, military housing, affordable housing, mixed-use, manufactured housing, community association (Buildium)
Employee countLatest reported
Headquarters city, state, countryPrimary registered HQ
Annual revenue estimateLatest reported or estimated
Real estate verticalMultifamily, commercial office/retail/industrial, student housing, SFR, senior living, military, affordable, mixed-use
RealPage products liveOneSite Residential/Commercial/Military/Affordable/Senior Living/Student, Spectra, IMS, AI Revenue Management YieldStar, LRO, Asset Optimization, Operational Insights, Marketing Performance, Lead2Lease, ContactCenter, Resident Screening, Resident Insurance, Buildium, Propertyware, Smart Building, Facility Management, Vendor Compliance, Procurement, Active Building
Portfolio profileMultifamily unit count, commercial sq ft, student housing beds, SFR door count, senior living beds, affordable LIHTC units
Geographic footprintSun Belt vs West Coast vs Northeast vs national multi-region
Public vs PrivatePublic REIT, private operator, institutional fund
AI Revenue Management adoptionYes/No for RealPage AI Revenue Management (YieldStar) in production
Decision-maker full nameCFO, COO, VP Operations, VP Revenue Management, VP Property Management, VP Marketing, VP Asset Management, Director of IT
Decision-maker titleVerified current title
Decision-maker business emailMulti-step verified
Decision-maker direct phoneVerified direct dial where available
Decision-maker LinkedIn URLFull profile URL
Reporting lineManager title and department
14Trust signals

Why BizzContacts for RealPage Intelligence

Multifamily title precision

Data resolves to CFO, COO, VP Operations, VP Revenue Management, VP Property Management at RealPage-running multifamily operators.

Product-level RealPage tagging

Every record tagged with specific RealPage products including OneSite sub-edition, AI Revenue Management (YieldStar), Marketing Performance, IMS, Buildium.

Portfolio size and vertical cross-reference

Cross-reference RealPage with multifamily REIT vs private operator vs student housing vs SFR vs senior living vs commercial.

AI Revenue Management filtering

Critical filter for RealPage AI Revenue Management customers amid DOJ antitrust scrutiny.

Hand-verified multifamily records

Every contact researched by a named analyst familiar with multifamily REIT and operator title structures.

97.4% inbox deliverability

Multi-step email verification on every record.

How we build the data

How the RealPage Customers List Data Is Sourced

The BizzContacts RealPage customers list is built from a multi-channel research pipeline focused on confirming RealPage products in production (OneSite sub-edition, Spectra, IMS, AI Revenue Management YieldStar, LRO, Marketing Performance, Lead2Lease, Buildium, Propertyware, Smart Building), Real Estate vertical, portfolio size, AI Revenue Management adoption, and named decision-makers (CFO, COO, VP Operations, VP Revenue Management, VP Property Management).

01

RealPage customer reference library

RealPage publishes named customer success stories organised by real estate vertical and product on realpage.com/customers.

02

RealPage RealWorld customer conference attendee analysis

Annual RealPage RealWorld customer conference attendee, speaker, and Innovation Award analysis confirms decision-maker presence.

03

Multifamily REIT public disclosures (10-K, 10-Q)

Public multifamily REITs (Equity Residential, AvalonBay, Camden, UDR, Mid-America Apartment, Essex, Independence Realty Trust, Aimco) disclose RealPage AI Revenue Management deployment in 10-K and investor materials.

04

Multifamily industry intelligence (NMHC, NAA)

National Multifamily Housing Council and National Apartment Association data and Top 50 rankings confirm major multifamily operator PMS deployments including RealPage.

05

Student housing industry intelligence (BHA, NASCH)

Student housing industry data confirms OneSite Student deployments.

06

Job posting analysis

We scan 480+ job boards daily for RealPage OneSite Administrator, RealPage AI Revenue Management Analyst, YieldStar Analyst, Buildium Administrator, Director of Revenue Management with RealPage experience postings.

07

DOJ multifamily antitrust litigation filings

DOJ litigation filings around RealPage AI Revenue Management (filed 2024) include named multifamily operator defendants confirming AI Revenue Management adoption.

08

Military housing intelligence (PMHM)

Privatised Military Housing data confirms OneSite Military deployments at privatised military housing operators.

09

Technographic signal providers

Anonymised technographic telemetry from BuiltWith, HG Insights, Datanyze, and proprietary scanners flag RealPage-related endpoints (RealPage Active Building resident portal URLs, RealPage API patterns, OneSite signature patterns).

10

BizzContacts research desk

A 40-person in-house team hand-verifies CFO, COO, CEO, VP Operations, SVP Operations, VP Property Management, Director of Property Management, VP Revenue Management, Director of Revenue Management, VP Marketing, Director of Marketing, VP Asset Management, Director of Asset Management, VP Investment Management, Director of Investor Relations, Regional Vice President, CIO, VP IT, Director of IT, Director of Business Applications, and other decision-maker contacts before any record enters the shippable pool.

A record is shipped only when at least two independent sources confirm the RealPage deployment and the decision-maker contact is verified by the research desk within the trailing 30 days.

Customer voice

What Outbound Teams Say About BizzContacts RealPage Data

VP Revenue Management at RealPage AI Revenue Management multifamily accounts was a goldmine for our modern multifamily AI revenue management alternative pitch amid DOJ antitrust scrutiny. BizzContacts gave us 280 multifamily REIT accounts. Our reply rate jumped from 1.6% to 11.4%.

VP Sales
Modern multifamily AI revenue management
Verified buyer

Student housing operator filter on RealPage OneSite Student was perfect for our modern student housing PMS pitch. We sourced 240 student housing operators on OneSite and closed 12 enterprise pilots in 90 days.

Head of Sales
Modern student housing PMS
Verified buyer

Sun Belt multifamily operator filter on RealPage was perfect for our modern multifamily marketing automation pitch. 22 enterprise pilots in one quarter.

Director of ABM
Multifamily marketing automation
Verified buyer

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15Quick answers

RealPage Buyer Intelligence: Quick Answers

Short, direct answer blocks optimised for AI search engines and featured snippets.

Q: How many companies use RealPage?

A: RealPage reports approximately 22,000+ real estate clients globally managing 24+ million units. BizzContacts verifies 8,200+ records focused on mid-market and large multifamily REITs and operators.

Q: What is RealPage OneSite?

A: RealPage's flagship multifamily property management ERP with sub-editions for Residential (multifamily), Commercial, Military, Affordable, Senior Living, and Student housing.

Q: What is RealPage AI Revenue Management?

A: RealPage's AI revenue management (formerly YieldStar), the dominant multifamily AI revenue management used at virtually all major US multifamily REITs and operators for unit-level pricing optimisation. Subject to DOJ multifamily antitrust litigation filed 2024.

Q: What is RealPage IMS?

A: RealPage Investment Management Services for fund admin and investor reporting, post the Investor Management Services acquisition. Provides fund-level accounting alongside RealPage OneSite property-level accounting.

Q: What is RealPage Spectra?

A: RealPage's commercial property management ERP for office, retail, industrial, and mixed-use commercial real estate.

Q: What is Buildium?

A: RealPage's SMB SFR-focused property management product (post the 2019 $580M acquisition), used at small landlords and SFR property management service firms.

Q: What is Propertyware?

A: RealPage's SFR-focused property management product for SFR property management service firms (post acquisition).

Q: What is RealPage Marketing Performance?

A: RealPage's digital marketing platform for multifamily with marketing attribution, ad management, and ILS integration.

Q: What is RealPage Lead2Lease?

A: RealPage's lead-to-lease automation platform for multifamily with lead capture, qualification, and conversion workflows.

Q: What is RealPage Smart Building?

A: RealPage's smart access and IoT platform (post the Stratis acquisition) for multifamily smart access control, package management, and smart amenity reservation.

Q: How does RealPage compare to Yardi?

A: RealPage is multifamily-dominant with broadest multifamily product portfolio and category-leading AI Revenue Management. Yardi is multi-vertical with deepest enterprise EAM/ERP including senior living and commercial. RealPage wins on multifamily AI Revenue Management and multifamily-specific depth; Yardi wins on multi-vertical breadth, senior living dominance, and affordable housing.

Q: How does RealPage compare to AppFolio?

A: RealPage is enterprise multifamily-focused with AI Revenue Management. AppFolio is modern cloud-native targeting growing operators. RealPage wins on enterprise multifamily REIT depth; AppFolio wins on modern UX and growing operator focus.

Q: How does RealPage compare to Entrata?

A: RealPage is enterprise multifamily-broad. Entrata is multifamily-focused with strong UX. RealPage wins on broader product portfolio; Entrata wins on multifamily resident UX depth.

Q: Who owns RealPage?

A: RealPage is privately held by Thoma Bravo since the 2021 $10.2B LBO. Prior to 2021 was publicly held (NASDAQ: RP). Founded 1998.

Q: What industries use RealPage most?

A: Multifamily REITs (dominant via AI Revenue Management), multifamily private operators, commercial REITs and operators via Spectra, student housing REITs and operators via OneSite Student (dominant), SFR REITs and operators via Buildium and Propertyware (dominant), senior living operators via OneSite Senior Living, military housing operators via OneSite Military (dominant), affordable housing operators via OneSite Affordable, mixed-use development, manufactured housing, community associations via Buildium.

16Search insights

People Also Ask About RealPage Customers

  1. Multifamily REITs (the densest vertical with category-leading AI Revenue Management at virtually all major US multifamily REITs including Equity Residential, AvalonBay, Camden, UDR, Mid-America Apartment, Essex, Independence Realty Trust, NexPoint Residential, Aimco), multifamily private operators (Greystar segments, Cortland Partners, Bell Partners, Lincoln Property, RangeWater, Pinnacle Property Management, Asset Living, Drucker and Falk, and many regional and national multifamily operators), commercial REITs and operators via RealPage Spectra (office, retail, industrial, mixed-use commercial), student housing REITs and operators via OneSite Student (American Campus Communities pre-Blackstone, Campus Advantage, Asset Living Student Housing), single-family rental REITs and operators via Buildium and Propertyware (SFR REITs and SFR aggregators), senior living operators via OneSite Senior Living, military housing operators via OneSite Military (privatised military housing), affordable housing operators via OneSite Affordable (LIHTC, HUD), mixed-use developers, manufactured housing communities, and community association management via Buildium HOA segments. The DOJ multifamily antitrust litigation around RealPage AI Revenue Management (filed 2024) creates active legal scrutiny but RealPage AI Revenue Management remains in production at most major US multifamily REITs and operators.
  2. RealPage's annual customer conference featuring RealPage platform roadmap, customer keynotes, industry tracks (multifamily REITs, multifamily operators, commercial, student housing, SFR, senior living, military, affordable), partner pavilion, and training. The dominant multifamily technology conference.
  3. In 2024 the US Department of Justice filed antitrust litigation against RealPage alleging that RealPage AI Revenue Management (YieldStar) facilitates illegal price-fixing among multifamily landlords using the platform. RealPage denies the allegations. The litigation creates legal scrutiny but RealPage AI Revenue Management remains in production at most major US multifamily REITs and operators amid the active litigation. Industry watch closely.
17FAQ

RealPage Customers List FAQs

  1. A verified, regularly refreshed database of 8,200+ multifamily REITs, multifamily operators, commercial operators, student housing, SFR REITs, senior living, military housing, and affordable housing operators running RealPage in production, with named CFO, COO, VP Operations, VP Revenue Management, VP Property Management, Director of IT decision-makers.
  2. Approximately 22,000+ real estate clients globally managing 24+ million units. BizzContacts verifies 8,200+ records focused on mid-market multifamily (5,000+ units) and larger.
  3. Per-record with volume tiers starting at 1,000 records.
  4. Yes, 50 records segmented by your ICP.
  5. Weekly re-verification, 30-day decision-maker validation cycle.
  6. Yes, by OneSite Residential / Commercial / Military / Affordable / Senior Living / Student vs Spectra vs IMS vs AI Revenue Management YieldStar vs LRO vs Marketing Performance vs Lead2Lease vs Buildium vs Propertyware vs Smart Building.
  7. Yes, by multifamily unit count, commercial sq ft, student housing beds, SFR door count, senior living beds, affordable LIHTC units.
  8. CSV, XLSX, and direct CRM enrichment APIs.
  9. Under 2.6% across the trailing 12 months.
  10. 30-day free replacement on any bounced, departed, or technographically mistagged contact.
18Explore more

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CFO Email List
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Director of Property Management Email List
Director of Property Management contacts at RealPage accounts
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