Why B2B Lead Generation Is Getting Harder in 2026
Pipeline is down and everyone has a theory. Sarah Mitchell and Michael Carter separate the noise from the structural shifts, and explain why most teams are fixing the wrong problem.
A BizzContacts podcast
The B2B Data Playbook
Where B2B data meets sales, marketing, and growth.
A practical podcast exploring B2B data, sales intelligence, prospecting, lead generation, healthcare data, technology installed-base intelligence, and the strategies modern revenue teams use to find and engage the right prospects.
Latest episode
Why B2B Lead Generation Is Getting Harder in 2026
B2B companies have more tools and more prospect data than ever, yet many sales teams still struggle to generate qualified conversations. This episode explores why lead generation is becoming more challenging, how inaccurate or outdated data affects sales performance, and why better targeting and sales intelligence help revenue teams reach the right prospects.
What we talk about
Every episode stays close to the same question: how do revenue teams find and reach the right companies, and what gets in the way.
B2B Data
What makes a contact database usable, how records decay, and what to check before you buy one.
Sales Intelligence
Turning firmographic and technographic signals into a prioritised list your reps will actually work.
Lead Generation
Why pipeline stalls, where outbound breaks, and which fixes are worth the effort.
Healthcare Data
Reaching clinical and administrative buyers, and why healthcare org charts break standard ABM.
Installed-Base Intelligence
Using the software a company already runs to time outreach around migrations and renewals.
B2B Marketing
Targeting, segmentation and campaign design for teams selling into defined buyer committees.
AI & Sales
What generative tooling genuinely changed in prospecting, and what it only made noisier.
All episodes
The first episode is below. New episodes are added here as they publish.
Why listen
- 1Sharper prospecting: what separates a list you can work from one that quietly wastes a quarter.
- 2Better targeting: how to define a segment tightly enough that campaign results become predictable.
- 3Clearer data decisions: the questions worth asking a provider, and the answers that should worry you.
- 4Practical sales intelligence: turning firmographic and technographic signals into a prioritised queue.
- 5Healthcare data strategy: why clinical and administrative buyers need different approaches.
- 6Installed-base intelligence: using the software a company already runs to time your outreach.
About the publisher
About BizzContacts
BizzContacts is a B2B data and sales intelligence company. We build verified contact databases for revenue teams, covering business contacts across industries, healthcare professionals, and technology installed-base data showing which companies run which software. This podcast is published by BizzContacts, and is intended as an educational resource rather than a product briefing.
Ready to turn better data into better opportunities?
Explore the contact databases behind the conversations on this show, and request a sample scoped to the segment you actually sell into.