2015
Year Salesforce acquired SteelBrick
Source: Salesforce acquisition announcement
TL;DR
Key Takeaways
- Salesforce CPQ is the configure, price, quote application inside Salesforce Revenue Cloud, originally SteelBrick, acquired by Salesforce in 2015.
- Salesforce now steers net-new revenue-management buyers to Revenue Cloud Advanced, putting existing CPQ orgs into an active stay-upgrade-or-replace decision.
- BizzContacts maintains 9,400+ verified Salesforce CPQ records at 99% accuracy and 98% inbox deliverability.
- The United States holds roughly 57% of deployments, followed by the UK, Canada, Germany, and Australia.
- Mid-market and mid-enterprise accounts (500-9,999 employees) form roughly 57% of the install base.
- Director of Revenue Operations and CPQ Administrator are the most reliably CPQ-aware titles.
- Every Salesforce CPQ customer is also an existing Salesforce Sales Cloud account, a distinct and higher-value cohort than the broad CRM base.
By the numbers
Salesforce CPQ Install Base by the Numbers
Quotable statistics on the Salesforce CPQ install base, drawn from Salesforce ecosystem disclosures and BizzContacts proprietary verification.
9,400+
Verified BizzContacts Salesforce CPQ records
Source: BizzContacts Q2 2026 audit
~57%
Share of Salesforce CPQ deployments in the United States
Source: BizzContacts geographic analysis
~57%
Share of accounts in the 500-9,999 employee band
Source: BizzContacts size analysis
99%
Record accuracy SLA on the BizzContacts CPQ list
Source: BizzContacts SLA, 2026
98%
Inbox deliverability on the BizzContacts CPQ list
Source: Third-party audit, Q2 2026
Under 2.5%
Bounce rate, with 30-day replacement guarantee
Source: BizzContacts SLA, 2026
100%
Opt-in and consent-based records
Source: BizzContacts compliance policy, 2026
What is it
What Is the Salesforce CPQ Customers List?
The Salesforce CPQ customers list is a verified, regularly refreshed database of companies (typically 200-100,000+ employees) running Salesforce CPQ in production, with named VP Revenue Operations, Director of Sales Operations, Deal Desk Manager, CPQ Administrator, and revenue-operations leadership at each account. Every record on the BizzContacts Salesforce CPQ customers list is tagged with the specific CPQ and Revenue Cloud products in production (Salesforce CPQ, CPQ and Billing, Salesforce Billing, Advanced Approvals, Subscription Management, Revenue Cloud Advanced), company firmographics, industry mix, employee count, the underlying Salesforce clouds in use, and the implementation partner where publicly disclosed.
The list feeds outbound prospecting for modern CPQ and quoting vendors (Conga CPQ, DealHub, Oracle CPQ, SAP CPQ, PandaDoc, Subskribe, Cacheflow), billing and subscription platforms (Zuora, Chargebee, Maxio, Stripe Billing), deal-desk and approval tooling, revenue-operations platforms, contract lifecycle management vendors (Conga CLM, Ironclad, DocuSign CLM), and Salesforce implementation and migration partners targeting Revenue Cloud Advanced transitions. Records ship with company firmographics, named decision-makers, and audit-trail metadata.
What ships on every row is a full contact profile rather than an email address on its own: company name, first and last name, verified business email, telephone and fax number, mailing and postal address, technographics and firmographics, employee size, business revenue, location down to city, state, and zip code, industry, and SIC or NAICS code. That depth is what lets one team run the same Salesforce CPQ users email list over email, phone, LinkedIn, and direct mail without buying a second file to patch the gaps.
Custom list
Access a Customizable List of Salesforce CPQ Users to Launch Personalized Campaigns
Simply having names and email addresses is not enough to run a successful campaign. To make your B2B outreach hyper-personalized you need a customizable list of Salesforce CPQ users rather than a generic export, enriched with the data fields that let you segment by industry, decision-making authority, company size, geographic location, and revenue.
Segment by the specific job roles you sell to, by industry type, by location, by company size, and by the CPQ and Revenue Cloud products confirmed in production at each account. That last filter carries most of the weight on this install base: an account running Salesforce CPQ alone and one running CPQ and Billing with Advanced Approvals are different buyers with different budgets, and a pitch built for one reads as noise to the other.
Whether you launch a global outreach campaign or an account-based marketing strategy, our customized Salesforce CPQ email list gives you the flexibility to reach a targeted audience with precision. You can customize your Salesforce CPQ users email database with the following data fields:
02Top customers
What Companies are Using Salesforce CPQ?
List of representative large enterprises in the Salesforce CPQ and Revenue Cloud install base:
Campaign reach
Transform Your Prospects Into Loyal Customers Using Our Salesforce CPQ Users List
Locating the right professionals and decision-makers at companies that use Salesforce CPQ can be an uphill battle, because quote-to-cash ownership rarely sits where an org chart suggests. Our Salesforce CPQ users list makes that task simple. Target C-level executives, revenue-operations leaders, deal-desk managers, and CPQ administrators directly, and market your complementary software, implementation service, or alternative quoting platform to the people who can actually authorise a change.
By removing the need to work through gatekeepers, the Salesforce CPQ mailing list puts you in front of prospects and lets you open a productive conversation from the first touch. Every record carries a direct business email and, where available, a direct dial, so your opening move is not a switchboard.
A quick B2B sales cycle depends on actionable insight rather than volume. Our Salesforce CPQ contact list provides complete contact detail alongside the deployment context that tells your team which offer belongs in front of which account, so you reach and convert high-value prospects without wasted sends. Invest in the Salesforce CPQ customers list and expand your customer reach across local and global markets.
03Definition
Why a Salesforce CPQ Customer List Matters in 2026
One structural change is reshaping the adjacent tech stack at Salesforce CPQ accounts in 2026. Salesforce has positioned Revenue Cloud Advanced as the go-forward revenue-management line for net-new customers, which puts every existing SteelBrick-era CPQ org under fresh scrutiny at renewal and turns a large installed base into an active stay-upgrade-or-replace decision. Modern CPQ, billing and subscription management, deal-desk automation, and revenue-operations tooling are the highest-velocity adjacent buying categories as a result.
Salesforce CPQ's coverage is deep for configure-price-quote tied natively to Sales Cloud, which is the combination that keeps it embedded in complex B2B sales organisations. Depth gaps where specialist vendors regularly win include faster guided-selling and quoting user experiences, usage-based and hybrid billing, no-code configuration for non-admin teams, quoting outside the Salesforce license footprint, and lower total cost of ownership on high-volume deal desks.
BizzContacts isolates the Salesforce CPQ install base as a separately filterable cohort so vendors can run focused outbound into VP Revenue Operations, Directors of Sales Operations, and Deal Desk leaders without diluting their TAM with generic Salesforce CRM targets that have no quote-to-cash ownership.
04Adoption
Companies Using Salesforce CPQ
Salesforce CPQ concentrates in industries where products are configurable, deals are negotiated, and revenue is recurring: high-technology and SaaS, manufacturing and industrial equipment, medical devices and healthcare technology, telecommunications, financial and business services, professional services, and any B2B seller whose quotes involve bundles, tiers, usage, discounting, and approvals. The common thread is a sales motion too complex for a static price list, which is exactly where a configure-price-quote engine earns its keep.
Customer skew is mid-market through large enterprise (500-9,999 employees forms the densest band) because those organisations run real revenue-operations and deal-desk functions with the deal volume and product complexity that justify CPQ. Salesforce CPQ almost always sits on top of an existing Sales Cloud deployment, so the companies that use Salesforce CPQ are, by definition, established Salesforce accounts, which makes them a distinct and higher-value cohort than the broader Salesforce CRM base.
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05Adoption
Salesforce CPQ Adoption by Industry
Salesforce CPQ concentrates in industries where products are configurable, deals are negotiated, and a large share of revenue is recurring.
High-technology and SaaS is the densest single-industry cluster, because subscription revenue, usage tiers, and frequent renewals are exactly what Salesforce CPQ and Billing were built to price.
Manufacturing and industrial equipment form the second-densest cohort, where product configuration rules and guided selling replace error-prone spreadsheet quoting.
Medical devices and healthcare technology attach approval workflows and GPO or contract pricing at a higher rate than the platform average, reflecting a heavily governed sales motion.
Telecommunications accounts run some of the highest quote volumes in the base, combining bundled services with subscription and renewal management.
Across every industry the common qualifier is deal complexity: static price lists break down, and the configure-price-quote engine becomes the system of record for how a deal is priced.
06Geo coverage
Salesforce CPQ Adoption by Country
Salesforce CPQ follows the global Salesforce footprint, weighted toward mature B2B markets with dense enterprise sales organisations.
The United States accounts for roughly 57% of Salesforce CPQ deployments, mirroring where enterprise Salesforce Sales Cloud adoption and complex B2B revenue operations are densest.
The United Kingdom and Canada form the strongest secondary cluster, both anchored by SaaS, telecom, and financial-services sales organisations already standardised on Salesforce.
Germany, France, and the Nordics skew toward manufacturing and industrial equipment, where product configuration rather than subscription is the primary CPQ driver.
Because Salesforce CPQ requires an existing Salesforce license footprint, its geographic distribution tracks enterprise Salesforce adoption closely rather than following an independent pattern.
07US footprint
Salesforce CPQ Customers by US State
US Salesforce CPQ deployments concentrate in states with dense technology, manufacturing, and enterprise headquarters populations.
California holds the largest US Salesforce CPQ concentration by a wide margin, driven by Bay Area SaaS subscription businesses and Southern California medtech and hardware manufacturers.
Texas and Washington carry dense technology and industrial clusters where product configuration and subscription quoting coexist inside the same accounts.
Massachusetts and New Jersey weight heavily toward medtech, life sciences, and pharma, where governed approval workflows attach to nearly every configured quote.
Midwest manufacturing states (Illinois, Ohio, Michigan) run configuration-led CPQ rather than subscription-led, a different buyer profile from the coastal SaaS accounts.
08Segmentation
Salesforce CPQ Customer Size Distribution
Salesforce CPQ spans mid-market through large enterprise, with the densest concentration in the 500 to 9,999 employee range.
Mid-market and mid-enterprise customers (500-9,999 employees) form the densest Salesforce CPQ cohort at roughly 57% and the highest-velocity outbound segment, because these accounts run real revenue-operations and deal-desk teams without the multi-year procurement cycles of the largest enterprises. Below 200 employees the install base thins out sharply, since smaller teams rarely justify CPQ over standard Salesforce opportunity pricing. Above 50,000 employees Salesforce CPQ typically anchors a broader quote-to-cash program spanning multiple business units.
09Buyer titles
Decision-Makers at Salesforce CPQ Customer Accounts
Salesforce CPQ buying decisions cluster around revenue operations, sales operations, the deal desk, and the Salesforce administration and architecture team.
The Director of Revenue Operations and the CPQ Administrator are the most reliably CPQ-aware titles, present at close to every account and living inside the tool daily. VP RevOps and CRO carry budget for platform-level replacement or a Revenue Cloud Advanced migration. The Deal Desk Manager is the right entry point for approval and pricing-workflow pitches, and the Salesforce Architect is worth including on any displacement offer, since their migration effort estimate usually decides whether a rip-and-replace clears internal approval.
Reach these Salesforce CPQ decision-makers this week.
Verified Salesforce CPQ customer contacts with named CIO, ERP Manager, CFO, and procurement titles. 97.4% inbox deliverability.
10Tech stack
Technology Ecosystem Around Salesforce CPQ Customers
Salesforce CPQ customers run a predictable adjacent stack of CRM, billing, contract, e-signature, and revenue-operations tooling.
Compared
Salesforce CPQ vs Conga CPQ vs DealHub vs Oracle CPQ vs SAP CPQ
Five CPQ platforms compared by buyer focus and BizzContacts coverage.
Salesforce CPQ wins where the account is already standardised on Salesforce Sales Cloud. Conga wins on document generation and CLM depth. DealHub wins on faster low-configuration guided selling. Oracle CPQ and SAP CPQ win inside their own ERP ecosystems.
11Benefits
Why Outbound Teams Use the Salesforce CPQ Customers List
Sell into RevOps and Sales Operations leaders
Reach the people who actually own the quoting platform and its budget at Salesforce CPQ accounts.
Pitch modern CPQ alternatives
Conga CPQ, DealHub, Subskribe, and Cacheflow target Salesforce CPQ customers weighing a faster or lower-cost quoting engine.
Position billing and subscription tools
Zuora, Chargebee, and Maxio target CPQ accounts extending into usage-based and hybrid billing.
Reach Revenue Cloud Advanced migration accounts
SteelBrick-era CPQ orgs facing the go-forward decision are actively evaluating migration help and alternatives.
Target deal-desk and approval buyers
Approval, pricing, and CLM vendors reach the Deal Desk Managers who run governed discounting.
Run Salesforce-implementation campaigns
SI partners reach accounts planning CPQ optimisation, migration, or a Revenue Cloud transition.
Who buys this list
Which Businesses Can Use the Salesforce CPQ Customers List
Salesforce CPQ sits at the centre of configure-price-quote, deal-desk, and quote-to-cash operations. The buyers below are the most common purchasers of the BizzContacts Salesforce CPQ customers list.
01
Modern CPQ and quoting vendors
Conga CPQ, DealHub, Subskribe, Cacheflow, and Nue target Salesforce CPQ customers weighing a faster or lower-cost quoting engine.
Use case: Faster guided selling, no-code configuration, quoting outside the Salesforce license footprint, lower total cost of ownership.
02
Billing and subscription platforms
Zuora, Chargebee, Maxio, and Stripe Billing target CPQ accounts extending into usage-based and hybrid billing.
Use case: Usage-based billing, revenue recognition, subscription analytics, dunning and collections.
03
Deal-desk and approval tooling
Approval-automation and pricing vendors target the Deal Desk Managers who run governed discounting at CPQ accounts.
Use case: Discount governance, multi-step approvals, margin protection, quote turnaround time.
04
Contract lifecycle management vendors
Conga CLM, Ironclad, and DocuSign CLM target CPQ accounts generating contracts downstream of the quote.
Use case: Contract generation, clause libraries, renewal management, e-signature workflows.
05
Salesforce implementation and migration partners
SI partners target SteelBrick-era CPQ orgs planning optimisation or a Revenue Cloud Advanced migration.
Use case: CPQ optimisation, Revenue Cloud Advanced migration, configuration cleanup, managed services.
06
Revenue-operations and intelligence platforms
Clari, Gong, and BoostUp target the RevOps leaders who own the CPQ pipeline.
Use case: Forecasting, deal analytics, pipeline inspection, revenue intelligence.
07
IT services and consulting firms
Consultancies target CPQ accounts needing advisory, integration, and change management around quote-to-cash.
Use case: Advisory, systems integration, ERP and billing connectivity, change management.
08
B2B marketers and complementary software vendors
Vendors of add-on and adjacent software use the list to reach an established, high-value Salesforce cohort.
Use case: Add-on software, proposal tools, document generation, sales enablement, analytics.
If your product or service touches configure-price-quote, billing, deal desk, contract management, revenue operations, or Salesforce implementation at a Salesforce-CPQ-running organisation, the BizzContacts Salesforce CPQ customers list is the most direct path to qualified VP Revenue Operations, Director of Sales Operations, and Deal Desk decision-makers.
12Buyer use cases
Why Businesses Purchase the Salesforce CPQ Users Email List
Revenue-operations title precision
VP RevOps, Director of Sales Operations, Deal Desk Manager, and CPQ Administrator at Salesforce CPQ accounts.
Product-level filtering
Filter by Salesforce CPQ, CPQ and Billing, Salesforce Billing, Advanced Approvals, Subscription Management, and Revenue Cloud Advanced.
Employee count filtering
Filter by 200-499, 500-999, 1,000-9,999, 10,000-49,999, and 50,000+ to align with your ICP.
Industry filtering
Filter by SaaS, manufacturing, medtech, telecom, financial services, professional services, and more.
Migration-signal targeting
Prioritise accounts most likely to be weighing a Revenue Cloud Advanced or third-party CPQ decision.
Salesforce-cloud cross-reference
Reach CPQ accounts by the adjacent Sales Cloud, Billing, and Revenue Cloud footprint they run.
13Data dictionary
What Every Salesforce CPQ Record Includes
Every record on the BizzContacts Salesforce CPQ customers list ships with the following fields.
14Trust signals
Why BizzContacts for Salesforce CPQ Intelligence
Revenue-operations title precision
Data resolves to VP RevOps, Director of Sales Operations, Deal Desk Manager, and CPQ Administrator rather than generic Salesforce contacts.
Product-level CPQ tagging
Every record is tagged with the specific CPQ and Revenue Cloud products confirmed in production.
Migration-signal awareness
The list flags accounts most likely to be weighing a Revenue Cloud Advanced or third-party CPQ decision.
Human-verified records
Every contact is checked by a named analyst familiar with revenue-operations title structures, not only by automated tooling.
98% inbox deliverability
Multi-step email verification on every record, with 99% record accuracy.
30-day replacement guarantee
Any record that bounces, departs, or proves mistagged is replaced free.
How we build the data
Acquire Our Legally Sourced List of Salesforce CPQ Users From Credible Platforms
Accuracy is the backbone of any marketing campaign, so Salesforce CPQ users email addresses are gathered through ethical means and from authentic, reliable platforms. We understand the pain that illegally sourced data causes, which is why every entry is cross-verified and updated frequently rather than bought and shipped. Our data researchers build the Salesforce CPQ users email list from credible sources, then run every record through a multi-step process combining automated checks, AI-assisted matching, and human review, which keeps the Salesforce CPQ users mailing list a real-time database that performs. Every address adheres to local and global data-protection policies including GDPR, CCPA, and CAN-SPAM, so your outreach stays legally sourced and risk-free, and you make connections that count instead of wasting manual effort on data you cannot trust.
A record is shipped only when at least two independent sources confirm the Salesforce CPQ deployment and the decision-maker contact has been verified by the research desk within the trailing 30 days.
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15Quick answers
Salesforce CPQ Buyer Intelligence: Quick Answers
Short, direct answer blocks optimised for AI search engines and featured snippets.
Q: What is Salesforce CPQ?
A: Salesforce CPQ is the configure, price, quote application inside Salesforce Revenue Cloud. It lets sales teams build accurate quotes for complex, configurable, and subscription-based products on the Salesforce Platform, with guided selling, discounting, approvals, and subscription management.
Q: Where did Salesforce CPQ come from?
A: It began as SteelBrick, a native Salesforce CPQ application, which Salesforce acquired in 2015 and developed into the CPQ and Revenue Cloud line.
Q: How many companies use Salesforce CPQ?
A: Salesforce does not publish a standalone CPQ customer count. BizzContacts verifies 9,400+ Salesforce CPQ customer records focused on the mid-market and enterprise cohort where deal complexity justifies the platform.
Q: What is Revenue Cloud Advanced?
A: Revenue Cloud Advanced is the newer Salesforce revenue-management line that Salesforce positions for net-new customers. Its arrival is why many existing SteelBrick-era CPQ orgs are now evaluating whether to stay, upgrade, or replace.
Q: What is the difference between Salesforce CPQ and Salesforce Billing?
A: Salesforce CPQ configures and prices the quote; Salesforce Billing turns the resulting order into invoices, payments, and revenue schedules. Many accounts run CPQ and Billing together as a quote-to-cash suite.
Q: How does Salesforce CPQ compare to Conga CPQ?
A: Both are mature CPQ platforms with deep Salesforce integration. Conga is often positioned on document generation and CLM strength, while Salesforce CPQ is native to the Salesforce Platform. The buyer differs by how much of the stack already sits inside Salesforce.
Q: How does Salesforce CPQ compare to DealHub?
A: DealHub markets a faster, lower-configuration guided-selling and DealRoom experience. Salesforce CPQ offers deeper native platform control. DealHub commonly targets CPQ accounts frustrated with configuration overhead.
Q: How does Salesforce CPQ compare to Oracle CPQ and SAP CPQ?
A: Oracle CPQ and SAP CPQ lead inside their own ERP and CRM ecosystems. Salesforce CPQ leads where the account is already standardised on Salesforce Sales Cloud, which is the single biggest determinant of platform choice.
Q: What industries use Salesforce CPQ most?
A: High-technology and SaaS, manufacturing and industrial equipment, medical devices and healthcare technology, telecommunications, financial and business services, professional services, semiconductors, and energy.
Q: Where is the largest Salesforce CPQ install base?
A: The United States accounts for roughly 57% of deployments, followed by the United Kingdom, Canada, Germany, Australia, and France.
Q: How accurate is the BizzContacts Salesforce CPQ customers list?
A: The Salesforce CPQ customers list carries a 99% record-accuracy SLA, 98% inbox deliverability, and a 30-day replacement guarantee on any record that fails.
Q: Can I filter the list by CPQ product?
A: Yes, by Salesforce CPQ, CPQ and Billing, Salesforce Billing, Advanced Approvals, Subscription Management, and Revenue Cloud Advanced.
Q: Can I filter by employee count and industry?
A: Yes, by 200-499, 500-999, 1,000-9,999, 10,000-49,999, and 50,000+, and by industry, revenue band, and geography.
Q: Can I target accounts likely to be migrating?
A: Yes. The list flags SteelBrick-era CPQ accounts most likely to be weighing a Revenue Cloud Advanced or third-party CPQ decision, which is the highest-intent segment for migration and displacement pitches.
Q: How often is the list refreshed?
A: Weekly re-verification, with a 30-day decision-maker validation cycle.
16Search insights
People Also Ask About Salesforce CPQ Customers
17FAQ
Salesforce CPQ Customers List FAQs
Why act now
Expand Your Global Footprint With Our Salesforce CPQ Users Email List
Salesforce CPQ is trusted across industries and geographies, from high-technology and manufacturing to healthcare, telecom, financial services, and retail, which means your solution has the potential to reach revenue teams worldwide. A geo-segmented Salesforce CPQ customers list lets you enter new regions with the same precision you already have at home, rather than treating every market as a fresh guess.
Boost campaign ROI by eliminating wasted spend on the wrong accounts. Reaching a named Director of Revenue Operations or CPQ Administrator with a message that reflects the quote-to-cash stack they actually run is what separates a reply from a delete, and it is what shortens the path from conversation to conversion.
Your future customers are already using Salesforce CPQ to run their quoting and are open to tools that make it faster, cheaper, or easier to migrate. Reach them at the moment they are re-evaluating, and market your solution as the next step in their revenue-operations journey rather than an interruption to it.
Data hygiene
Our Premium Data Hygiene Services: Turn Your Database Into a Go-To Marketing Asset
Low-quality data quietly costs time, budget, and sender reputation long before it shows up in the numbers, because data hygiene directly influences deliverability, bounce rates, and campaign ROI. For this reason we provide premium data hygiene services that keep your new or existing database clean, accurate, and up to date.
Our approach rests on five practices: permission-based acquisition of contact data, implementation of double opt-in processes, regular audits to check accuracy, removal of inactive or inaccurate subscribers, and immediate removal of hard bounces. On this install base that also includes re-confirming the Salesforce CPQ deployment itself, so an account that has since migrated to Revenue Cloud Advanced, Conga, or a third-party platform is flagged rather than mailed with the wrong pitch.
The payoff is timing as much as cleanliness. The accounts that survive a fresh audit are the ones actively running Salesforce CPQ today and most open to modifications and improvements, which is exactly when your solution can land as the next step in their success journey rather than an interruption. Completeness and accuracy checks and automated validation on every record keep hard bounce rates low and protect the sender reputation your whole outbound program depends on, so do not wait another day to invest in precision and growth.
18Full technology index
Every Technology Users Database Inside BizzContacts
Browse every install-base and technographic database BizzContacts maintains. Every link below points to a live BizzContacts landing page with verified customer records, decision-maker contacts, and buyer-center intel for that platform, updated on a continuous verification cycle.
127 technology users databases covered. Every entry links to a verified install-base landing page with buyer contacts.